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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Business on Hospitality and Tourism
Hudiono, Rini
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Antecedent Tourism Village as an Alternative Tourism Place during Pandemic Hudiono, Rini
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4549

Abstract

Tourism is one of the sectors most affected by the COVID-19 pandemic, considering that one of the instruments to suppress the increase in the number of cases is to limit human mobility. In order to restore tourism, several steps have been taken by the central government, through the Ministry of Tourism and Creative Economy. One of the educations to restart tourism is through the socialization of tourist villages. This research is a descriptive quantitative research, using probability sampling techniques to obtain 655 samples. Using multiple linear regression analysis, the results showed that travel distance, travel intensity, travel anxiety, and travel conditions on the tendency to travel in tourist villages obtained significant positive results. This means that the higher the respondent's perception of travel distance, travel intensity, travel anxiety, and travel conditions, the higher the tendency to travel in tourist villages, and vice versa.
Young Consumers' Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image Hudiono, Rini
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.385

Abstract

One of the consequences of shopping is that consumers only pay attention to certain brands that can satisfy their needs and desires. Therefore the organization must pay attention to ways to follow and further develop a positive brand image. The purpose of this study was to examine and analyze the effect of brand association, brand loyalty, brand awareness and brand image on brand equity in young consumers. The sample in this study were several university students in the Surakarta environment. The sampling method used in this study is non-probability sampling, while the technique used is purposive sampling. Data collection method in this study is surveys using a Likert Scale. The independent variables in this study consisted of brand association, brand loyalty, brand awareness, and brand image. The independent variable in this study is brand equity. The results of data from several respondents were analyzed using descriptive statistical tests and multiple linear regression using the Statistical Package of the Social Science Computer Program (SPSS) version 21. The results through multiple linear regression analysis showed that brand associations and brand loyalty had an effect on brand equity of premium travel destinations in Labuan Bajo on social media among young consumers while brand awareness and brand image, have no effect on brand equity in social media among young consumers.
Young Consumers' Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image Hudiono, Rini
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.385

Abstract

One of the consequences of shopping is that consumers only pay attention to certain brands that can satisfy their needs and desires. Therefore the organization must pay attention to ways to follow and further develop a positive brand image. The purpose of this study was to examine and analyze the effect of brand association, brand loyalty, brand awareness and brand image on brand equity in young consumers. The sample in this study were several university students in the Surakarta environment. The sampling method used in this study is non-probability sampling, while the technique used is purposive sampling. Data collection method in this study is surveys using a Likert Scale. The independent variables in this study consisted of brand association, brand loyalty, brand awareness, and brand image. The independent variable in this study is brand equity. The results of data from several respondents were analyzed using descriptive statistical tests and multiple linear regression using the Statistical Package of the Social Science Computer Program (SPSS) version 21. The results through multiple linear regression analysis showed that brand associations and brand loyalty had an effect on brand equity of premium travel destinations in Labuan Bajo on social media among young consumers while brand awareness and brand image, have no effect on brand equity in social media among young consumers.
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