Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB)
Ayu Dewi Hemayani
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Keputusan Pembelian pada Konsumen Warung Kopi Nilang Efrina Masdaini; Ayu Dewi Hemayani
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 1 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis April 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v2i1.4673

Abstract

This study aims to determine the strategies and constraints in marketing at the Nilang coffee shop. the type of research used is a qualitative research with a descriptive type of research. The results of this study indicate that the coffee shop has implemented a marketing mix strategy that uses the 4p variable nemely: product, price, place, and promotion which can increase profits and sales of their products. In this study, there are also supporting factors and inhibiting factors for implementing the marketing mix strategy on product sales, which are supporting factors, namely support from the community, good service, and advances in technology. while the inhibiting factor is that the nilang coffee shop is often visited by buskers and beggars because the place is open, in addition to disturbing the peace and comfort of visitors. The lack of awareness of time consistency and discipline is what makes marketing at the nilang coffee shop less successful.  
Co-Authors Efrina Masdaini