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Pengaruh Stres Kerja Terhadap Kepuasan Kerja Pada Anggota Satuan Polisi Pamong Praja Di Kota Bitung Hamisi, Yusuf
Jurnal Ekonomi, Bisnis dan Terapan (JESIT) Vol. 2 No. 2 (2021): Jurnal Ekonomi, Bisnis dan Terapan (JESIT)
Publisher : UKI Toraja Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (401.975 KB) | DOI: 10.47178/jesit.v2i2.1430

Abstract

With the vision of realizing peace, public and community protection in the implementation of development and community in the region, the Civil Service Police Unit as a regional apparatus, has a very important role in public services and to strengthen regional autonomy. Starting from general and social protection, the institutional side needs to be improved to the human resources. The purpose of this study was to examine and analyze how the influence of work stress on job satisfaction of members of the Civil Service Police Unit in Bitung City. The type of research used in this research is quantitative research. The population in this study are members of the Civil Service Police Unit in Bitung City who work in the fields of Tibum and Tramas (Public Order), the sample taken in this study is the operational section of members of the Civil Service Police Unit in Bitung City. The analytical technique used in this research is quantitative analysis technique using simple linear regression. From the results it can be said that work stress has a significant effect on work.
Pengaruh Human Relation Dan Lingkungan Kerja Terhadap Etos Kerja Karyawan Pada PT. Seafood Industrial Group (SIG) Asia Bitung Hamisi, Yusuf; Karamoy, Tiffany S.
Jurnal Ekonomi, Bisnis dan Terapan (JESIT) Vol. 3 No. 2 (2022): Jurnal Ekonomi, Bisnis dan Terapan (JESIT)
Publisher : UKI Toraja Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (153.213 KB) | DOI: 10.47178/znc9t383

Abstract

The purpose of this research is to find out how the influence of human relations variables and work environment variables partially and simultaneously on employee work ethic variables. This research is a type of descriptive research with a quantitative approach. Population is 230 production employees at PT. Seafood Industrial Group (GIS) Asia Bitung. Samples are 58 employees. Data analysis uses multiple linear regression. The results of research and discussion indicate that human relations or relations between humans and the work environment partially and overall have a significant impact on the work ethic of workers at PT . Seafood Industrial Group (SIG) Asia Bitung.    
Analysis of the Impact of Sustainable Marketing Strategic on Consumer Preferences Hamisi, Yusuf
Asian Journal of Management Analytics Vol. 3 No. 4 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i4.11630

Abstract

Sustainable marketing strategies have become an increasingly important topic in the business world. Based on Nielsen Indonesia data in 2021, around 83% of Indonesian consumers stated that they prefer products from brands that are committed to environmentally friendly business practices, but even though consumers express support for sustainable products, their purchasing behavior is not always consistent with this statement. This study aims to analyze the impact of sustainable marketing strategies in influencing consumer preferences and purchasing decisions. The research method uses a quantitative survey. The sample consisted of 400 randomly selected respondents. Data collection was carried out through a structured questionnaire, and data analysis used confirmatory factor analysis (CFA) and moderation regression. The results of the study show that sustainable marketing strategies have a significant influence on consumer preferences. Environmental awareness and social norms strengthen this relationship as significant moderating factors. Integration of sustainable strategies can increase product appeal and strengthen brand image in a competitive market, with a focus on strengthening sustainability communication to maximize the positive impact of sustainable marketing strategies.