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All Journal YUME : Journal of Management Economics and Digital Business Review Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Suwanti, Ratih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Pengaruh Nilai Pemasaran dan Harga Jual Rumah di Perumahan Bukaka Residance Terhadap Keputusan Pembeli Suwanti, Ratih
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.8024

Abstract

The results of this study indicate that based on the partial employees, physical evidence and processes have a positive and significant effect, while the results of the simultaneous test of products, prices, employees, physical evidence and processes have a positive and significant effect. simultaneous positive and insignificant effect on Customer Decisions home sales. Kata Kunci: Marketing, Price, Place, Promotion, Sales, Physical Evidence, Process and Costumer Decisions
ANALISIS TREN PENJUALAN PRODUK HANDBODY TYZA MENGGUNAKAN REGRESI LINEAR SEDERHANA Suwanti, Ratih; Ayu, Sri
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.174

Abstract

This study aims to analyze the sales trend of the TYZA Handbody product, a personal business established in 2022 in Gowa, South Sulawesi. The business focuses on selling whitening handbody products through both online and in-store channels. This research employs a quantitative method with data collection techniques including questionnaires and documentation. Data analysis was carried out using simple linear regression with the assistance of SPSS. The results show that sales experienced a consistent upward trend from the first to the fifth month, with a significant increase occurring in the sixth and seventh months. The regression equation obtained was Yt = 60.857 + 53.750X, which was used to forecast sales trends from the eighth to the twelfth month. The predictions indicated a steady increase in sales, providing a valuable basis for future marketing strategy decisions. This research offers useful insights for business owners to make data-driven decisions and maximize business growth opportunities.
STRATEGI PENINGKATAN KINERJA KARYAWAN PADA PERUSAHAAN CV EIWA KOTA MAKASSAR Ayu, Sri; Suwanti, Ratih
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.176

Abstract

Achieving the target determined by the company by looking at the level of the company's ability to meet market needs is the goal of a company in making a profit. but in fact the company so far based on the data obtained by the author has not been able to meet the employee performance targets set by the company. So that the company in its development has not been maximized. Based on these problems, the author in this study aims to analyze strategies for improving employee performance. The method used in this study is a qualitative descriptive method which explains the strategy for improving employee performance at CV Eiwa Makassar city. The data analysis technique used by the author in this study is a qualitative data analysis technique which is carried out through the stages of data collection, data reduction, data presentation, and drawing conclusions. The results of this study indicate that the strategy for improving employee performance at CV Eiwa Makassar city has not been carried out routinely. This is due to a lack of understanding of things that can improve employee performance and the company's level of concern that is still not optimal for the welfare of its employees. In addition, in terms of improving employee performance, the company has not been able to implement it according to employee needs due to financial and non-financial limitations.
Pengaruh Pemasaran Online Terhadap Keputusan Konsumen Depot Air Minum Mulia di Kelurahan Mampu Suwanti, Ratih
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1447

Abstract

The results of this study indicate that based on the partial test Product and Place have a positive but insignificant effect while price, promotion, employees, physical evidence and processes have a positive and significant effect, while the results of the simultaneous test of products, prices, places, employees, physical evidence and processes have a positive and significant effect. simultaneous positive and insignificant effect on Customer Decisions in drinking water company.
Co-Authors Sri Ayu, Sri