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All Journal YUME : Journal of Management Economics and Digital Business Review Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Suwanti, Ratih
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Journal : YUME : Journal of Management

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Pengaruh Nilai Pemasaran dan Harga Jual Rumah di Perumahan Bukaka Residance Terhadap Keputusan Pembeli Suwanti, Ratih
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.8024

Abstract

The results of this study indicate that based on the partial employees, physical evidence and processes have a positive and significant effect, while the results of the simultaneous test of products, prices, employees, physical evidence and processes have a positive and significant effect. simultaneous positive and insignificant effect on Customer Decisions home sales. Kata Kunci: Marketing, Price, Place, Promotion, Sales, Physical Evidence, Process and Costumer Decisions
Co-Authors Sri Ayu, Sri