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Feri Andrianto
Narotama University Surabaya
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The Influence Of Taste and Product Quality to Purchasing Decisions and Customer Satisfaction: (Case study of consumers who buy Entrasol milk in Surabaya) Feri Andrianto
Journal of World Conference (JWC) Vol. 1 No. 1 (2019): March 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.211 KB) | DOI: 10.29138/prd.v1i1.31

Abstract

This study is to analyze the influence of taste and product quality topurchasing decisions and customer satisfaction. Type of research is quantitive. The population of this study were 100respondents who bought Entrasol milk in Surabaya. The analysis technique used is Partial Least Square. Data obtained from questionnaires and tested with SmartPLS 3.0 application. The results of this study indicate that taste, and product quality have a positiveand significant influence on purchasing decision and customer satisfaction. Andpurchasing decision has a positive and significant effect on customer satisfaction.
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