Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis
Putu Denny Prathama Ayub
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Advertising Bisnis Online OLX Putu Denny Prathama Ayub
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.558 KB) | DOI: 10.38043/jmb.v13i1.313

Abstract

This study aims to analyze and to interpret consumer’s perception towardadvertisement of Olx.com through television. The method has been applied for this study wasqualitative descriptive approach with triangulation and in-depth interview to problem solvingby conduct comprehending and collet data in-whole and intact from research object in orderto get focus overview from observation result and observation from site.Conclusion of this study is the consumer’s perception toward advertisement ofOlx.com through television media is positive match with message send from theadvertisement. All of this written in expression from some informant who declare thatperception is near same but in different expression that is Olx.com easy to use and free.Keyword : Advertising, and Consumer Behavior.
Co-Authors Ni Ketut Seminari