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All Journal Jurnal Mentari Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Saed Armia
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Economics, Econometrics & Finance Education

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PARTICIPATION IN STRATEGIC PLANNING: IMPLICATIONS FOR ACADEMIA Saed Armia
Mentari: Majalah Ilmiah Universitas Muhammadiyah Aceh Vol 14, No 1 (2011)
Publisher : Universitas Muhammadiyah Aceh

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Abstract

 Well design of strategic planning is highly vital for higher education institution. This strategic planning becomes important foundation of how the universities/colleges leaders move their organization forward and on the track.  Therefore, one of important thing needed to be considered is engagement of important stake holders in formulation strategic planning such as lecturers, students, administration staffs are important groups that determine institution sustainability. To implement this process is not easy way out because each group has different interests that must be synergize to succeed strategic planning implementation. Although researches in this area are still limited, but one of important consideration we draw that it is important to have strong commitment support of top campus management to create an adaptive strategic plan. Keywords: Strategic planning, constituent engagement,       and academia
PENGARUH NILAI YANG DIRASAKAN, HARAPAN PELANGGAN, CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI PADA PENGGUNA INDOSAT OOREDOO DI BANDA ACEH) Maulizar Fahmi; Saed Armia
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 2, No 1 (2017): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.21 KB) | DOI: 10.24815/jimen.v2i1.3377

Abstract

This study aims to determine the effect of perceived value, customer expectation, corporate image and service quality on customer satisfaction. The empirical study conducted at Indosat Ooredoo user in Banda Aceh used a questionnaire as a research instrument, which samples in this study of 150 people they are Indosat Ooredoo’s customers, who have subscribed at least one month. Non-probability sampling is used as a sampling technique with Purposive Sampling. Methods MRA (Multivariate Regression Analysis) is used as a method of data analysis using software IBM SPSS 20. These results indicate that the perceived value is positive and significant related to customer satisfaction, customer expectation is positive and significant related to customer satisfaction, corporate image is positive and significant related to customer satisfaction and service quality is positive and significant related to customer satisfaction, then simultaneoustly perceived value, customer expectation, corporate image and service quality has positive effect on customer satisfaction.Keywords : Perceived Value, Customer Expectation, Corporate Image, Service Quality, Customer Satisfaction.
Co-Authors Maulizar Fahmi