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NOVRITA ANDRIANA FITRI
STIE Trisakti
Economics, Econometrics & Finance

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ANALISIS SIKAP KONSUMEN TERHADAP ATRIBUT-ATRIBUT PASAR SWALAYAN DAN PASAR TRADISIONAL: NOVRITA ANDRIANA FITRI
Jurnal Bisnis dan Akuntansi Vol 1 No 3 (1999): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1144.673 KB) | DOI: 10.34208/jba.v1i3.372

Abstract

The research was conducted to examine how consumer attitude towardattributes (product, price, location, market design, service, facility) thatoffered by supermarket and traditional market in Kotamadya Yogyakarta.The sample of this research was selected by purposive sampling method.The respondents were visitors and shoppers of both traditional marketand supermarket. The index of consumer attitudes was used to analyzeconsumer attitude. There were several finding of this research. First, generally, positive attitude is shown by consumers to both of traditional market and supermarket eventhough the index value of consumer attitude to supermarket is higher than traditional market. Second, the most important attribut that is considered by consumer is price. The main result indicated that the presence of the supermarket does not influence the traditional market.
ANALISIS BEBERAPA FAKTOR YANG MEMPENGARUHI KEBIASAAN KONSUMEN UNTUK MEMBANDINGKAN HARGA DI TOKO SWALAYAN FAUZIYAH HAYATI SYAHIR; LIES SUNARMINTYASWATI; NOVRITA ANDRIANA FITRI
Jurnal Bisnis dan Akuntansi Vol 2 No 2 (2000): Jurnal Akuntansi dan Bisnis
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.094 KB) | DOI: 10.34208/jba.v2i2.387

Abstract

The object of the study is to t st whether Indonesian (Jakarta especially) consumers behave the same is American consumers in price searching at supermarkets. It will also evaluate the reasons for their behavior. From previous research, it has been reported that consumers do price searching as a routine activity. Th author found there are four factors, which are: Economic return (Price perceived Dispersion); Search Cost (Mobility Constraint, Difficulty of Stor0 Comparison); Human Capital (Investment Search, Time Management Skills) and Psycosocial Returns (Shopping Enjoyment and Market Maven). From consumers which the authors met at supermarkets as respondents and their questionnaire answers, it was found that there are different dominant factors that influence consumers in America and in Jakarta to search price and to decide which supermarket they will choose and buy from.
Co-Authors FAUZIYAH HAYATI SYAHIR LIES SUNARMINTYASWATI