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FAUZIYAH HAYATI SYAHIR
STIE Trisakti
Economics, Econometrics & Finance

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Journal : Jurnal Bisnis dan Akuntansi

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ANALISIS BEBERAPA FAKTOR YANG MEMPENGARUHI KEBIASAAN KONSUMEN UNTUK MEMBANDINGKAN HARGA DI TOKO SWALAYAN FAUZIYAH HAYATI SYAHIR; LIES SUNARMINTYASWATI; NOVRITA ANDRIANA FITRI
Jurnal Bisnis dan Akuntansi Vol 2 No 2 (2000): Jurnal Akuntansi dan Bisnis
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.094 KB) | DOI: 10.34208/jba.v2i2.387

Abstract

The object of the study is to t st whether Indonesian (Jakarta especially) consumers behave the same is American consumers in price searching at supermarkets. It will also evaluate the reasons for their behavior. From previous research, it has been reported that consumers do price searching as a routine activity. Th author found there are four factors, which are: Economic return (Price perceived Dispersion); Search Cost (Mobility Constraint, Difficulty of Stor0 Comparison); Human Capital (Investment Search, Time Management Skills) and Psycosocial Returns (Shopping Enjoyment and Market Maven). From consumers which the authors met at supermarkets as respondents and their questionnaire answers, it was found that there are different dominant factors that influence consumers in America and in Jakarta to search price and to decide which supermarket they will choose and buy from.
PENGARUH ENTERTAINMENT, IRRITATING DAN INFORMATIVENESS TERHADAP NILAI IKLAN DAN SIKAP TERHADAP PERIKLANAN DI WEB DI KALANGAN MAHASISWA DI JAKARTA BARAT M. ARY BUDI YUWONO; FAUZIYAH HAYATI SYAHIR
Jurnal Bisnis dan Akuntansi Vol 4 No 3 (2002): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1839.247 KB) | DOI: 10.34208/jba.v4i3.553

Abstract

The growth of advertising on the World Wide Web requires research on users' general perceptions since these attitudes toward individual advertisements. This article presents results of a survey among university students focusing on the perceived value of Web Advertising in the general media. Both the hypothesized model of advertising value and its role as an antecedent of overall audience attitudes are confirmed.
Co-Authors LIES SUNARMINTYASWATI M. ARY BUDI YUWONO NOVRITA ANDRIANA FITRI