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M. ARY BUDI YUWONO
Program Pascasarjana Universitas Trisakti
Economics, Econometrics & Finance

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Journal : Jurnal Bisnis dan Akuntansi

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PENGARUH ENTERTAINMENT, IRRITATING DAN INFORMATIVENESS TERHADAP NILAI IKLAN DAN SIKAP TERHADAP PERIKLANAN DI WEB DI KALANGAN MAHASISWA DI JAKARTA BARAT M. ARY BUDI YUWONO; FAUZIYAH HAYATI SYAHIR
Jurnal Bisnis dan Akuntansi Vol 4 No 3 (2002): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1839.247 KB) | DOI: 10.34208/jba.v4i3.553

Abstract

The growth of advertising on the World Wide Web requires research on users' general perceptions since these attitudes toward individual advertisements. This article presents results of a survey among university students focusing on the perceived value of Web Advertising in the general media. Both the hypothesized model of advertising value and its role as an antecedent of overall audience attitudes are confirmed.
Co-Authors FAUZIYAH HAYATI SYAHIR