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All Journal Aptisi Transactions on Technopreneurship (ATT) Jurnal Bisnis dan Akuntansi International Journal of Business, Economics, and Social Development
ASEP HERMAWAN
Trisakti University
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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THE EFFECT OF SHOPPING MOTIVES AND STORE ATTRIBUTES TOWARD SHOPPING EXCITEMENT AND SATISFACTION AT MULTINATIONAL HYPERMARKETS IN INDONESIA ASEP HERMAWAN; FARIDA JASFAR
Jurnal Bisnis dan Akuntansi Vol 6 No 3 (2004): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (920.778 KB) | DOI: 10.34208/jba.v6i3.578

Abstract

This study investigated the effects of shopping motives and store attributes toward shopping excitement and satisfaction at multinational hypermarkets in Indonesia markets. Among three types of shopping motives (socialization, utilitarian and diversion), utilitarian significantly affected shopping excitement. Excitement positively affected satisfaction. The results of this study have important implications for local as well as multinational retailers and also for further research in global retailing.
The Role of Value Creation Innovation in Mediating the Relationship Between Digital Transformation, Strategic Agility, and Organizational Performance Marsanto Adi Nurcahyo; Asep Hermawan; Sarfilianty Anggiani
International Journal of Business, Economics, and Social Development Vol. 6 No. 2 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.885

Abstract

The objectives of this study are to examine the mediating role of value creation innovation in the relationship between organizational performance and the independent variables digital transformation and strategic agility. This study employs a quantitative research method with a nonprobability sampling approach and purposive sampling technique, targeting first-level and middle-level managers as the unit of analysis. The final sample consists of 156 respondents with data collected cross-sectionally. The collected data were analyzed using SmartPLS version 4. The results indicate that value creation innovation plays a full mediating role in the relationship between digital transformation and strategic agility on organizational performance, as the estimated mediation effect is greater than the direct effect. Theoretical implications of this research highlight that incorporating value creation innovation as a mediating variable strengthens the impact of digital transformation and strategic agility on organizational performance. The limitations of this study are that the respondents are only companies in bonded zones whose numbers are limited, with variables and research methods that are still limited. Future research should consider expanding the sample to include companies beyond bonded zones, integrating additional exogenous variables into the research model, and employing qualitative or mixed methods approaches to gain deeper insights.
Enhancing Digital Fashionpreneurship Through Innovation Capability and Market Sensing Santa Lusianna Sitorus; Asep Hermawan; Anton Wachidin Widjaja; Margaretha Pink Berlianto
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.721

Abstract

This study aims to examine the influence of intellectual capital and Market Sensing Capability (MSC) on business performance, with innovation capability serving as a mediating variable. This research examines fashion brand enterprises that function online in Indonesia. The conceptual framework employed is a novel model derived from previous research, highlighting the role of intellectual capital and MSC in enhancing business performance via the strategic mediation of innovation capability. This study utilizes a quantitative methodology employing the PLS-SEM technique to examine the causal links among latent constructs. Data were collected by the dissemination of closed questionnaires to online fashion brand enterprises represented by owners, directors, or managers. Through purposive sampling, 124 respondents were acquired and deemed valid for analysis. This study has seven hypotheses to evaluate the direct and indirect impacts of the constructs on organizational performance. The results affirm that innovation capability significantly mediates the relationship between intellectual capital and firm performance, as well as between MSC and firm performance. This study enhances the academic discourse on organizational capabilities and provides pragmatic insights for the management of strategic resources within the digital marketplace, specifically in the fashion sector.
Co-Authors Anton Wachidin Widjaja Berlianto, Margaretha Pink FARIDA JASFAR Marsanto Adi Nurcahyo Santa Lusianna Sitorus Sarfilianty Anggiani