SEVIE SEVIE
Indonesia University

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PERILAKU KONSUMEN TERHADAP KESADARAN MENGGUNAKAN PRODUK KOSMETIK HALAL INGGRITIA SAFITRI MASRUL; SEVIE SEVIE
Jurnal Bisnis dan Akuntansi Vol 22 No 1 (2020): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (811.201 KB) | DOI: 10.34208/jba.v22i1.613

Abstract

Halal cosmetics is one of the halal products that are in demand by Muslim and non-Muslim communities in Indonesia. Public interest in halal cosmetics is influenced by several factors. The purpose of this study is to examine the factors of religious beliefs, self-identity, media exposure, perceived behavioral control, subjective norms, and attitudes towards behavior through the intention to consume halal cosmetics. The hypothesis of this study states that the factors of religious beliefs, self-identity, media exposure, behavioral control, subjective norms, and attitudes have an influence on behavior through the intention to consume halal cosmetics. This study used survey data from the distribution of questionnaires totaling 243 respondents, using SEM analysis and AMOS software. The results showed that a significant influence on consumer behavior to use halal cosmetics was the intention. Suggestion from this research is if the research uses the maximum likelihood approach, it will not be recommended to use more than 200 respondents, because it causes goodness of fit to be bad, but this research can also be presented with more respondents using other methods and analysis.
ANALISIS FAKTOR YANG MEMPENGARUHI RETURN SAHAM DALAM INDEKS SAHAM SYARIAH INDONESIA (ISSI) SEKTOR CONSUMER GOODS INDUSTRY INGGRITIA SAFITRI M; SEVIE SEVIE; NURUL HUDA
Maqdis: Jurnal Kajian Ekonomi Islam Vol 5, No 2 (2020): Juli - Desember 2020
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v5i2.529

Abstract