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All Journal ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture Paradigm: Journal of Language and Literary Studies
Finda Muftihatun Najihah
Universitas Negeri Malang
Arts Humanities Languange, Linguistic, Communication & Media

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EFL STUDENT’S APOLOGY WHEN COMING LATE TO THE CLASSROOM Finda Muftihatun Najihah
ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture Vol 3, No 2 (2019)
Publisher : Jurusan Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.823 KB)

Abstract

This research investigates the apology’s utterances performed by EFL students when they are coming late to the classroom. The politeness theory of Lakoff and the elements of Apology proposed by Smith are used as the basis for approaching this topic. This research is conducted to deeply describe (1) the kinds of elements of apology found in students’ utterance of apology and (2) how the elements of apology represent the politeness principles. It utilizes descriptive qualitative research since it is conducted to obtain a deep and detailed analysis of the object, which is in the form of utterances and words. The data is taken from the students of Faculty of Humanities majoring in English Language and Letters Department in Maulana Malik Ibrahim State Islamic University, Malang. The results demonstrate that there are at least 3 elements found and maximumly 6 elements involved. Students generally realize that what they are doing suffered other party but the utterances do not fully mean apologizing even some indicate good apology. Further, it enables to conclude that modesty maxim of politeness principle is the dominant maxim found in this study. The politeness principle is well represented by the elements of apology found in the students’ utterances.
THE BEAUTY PROPAGANDA IN BODY CARE ADVERTISEMENTS Finda Muftihatun Najihah
PARADIGM: Journal of Language and Literary Studies Vol 3, No 1 (2020): Paradigm: Journal of Language and Literary Studies
Publisher : English Letter Department, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/prdg.v3i1.9190

Abstract

This study investigates the application of Critical Discourse Analysis to the body care advertisements. In this study, the focus is on the discourse and the text of advertisement which create the ideological concept of beauty. The theory used is Fairclough’s three dimensional framework which concentrates on the textual features, discursive practice, and discourse as social practice. The discourses of body care advertisements which are analyzed are from three brands; Oriflame, Wardah and Nivea. Methodologically, descriptive qualitative is used in this study as the research design because the purpose of this study is to provide a deep analysis of the data. The findings reveal that the use of adjectives has two main functions, to describe the product and to describe the result after using the product. In addition, the presence of the verbs has function to describe the work and the quality of the products advertised. Furthermore, the most pronouns used in the advertisements is “your” which has function to directly point at the reader so the reader will fell engaged to the advertisement. In discursive techniques the finding shows there are nine techniques used to promote the products advertised. They are using natural resources ingredients or by giving clinical test proof, exposure of the existing content, self-representations, unrealistic representations through the exaggeration language, puffery which contain the discourse which is subjective without giving credible evidence, the use of emotive words, celebrity endorsement, the simple discourse used and the last is by offering discount sale on the product advertised. It is also found that the ideological concept of beauty is emerged by the limitation of the concept beauty on the discourse and image of beauty advertisements. The concept of beauty is divided into 3, the concept of eyes, ideal skin, and ideal lip. 
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