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All Journal Jurnal Pengabdian UntukMu NegeRI Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Dewi Martina
Universitas Muhammadiyah Riau
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PELATIHAN MANAJEMEN KEHUMASAN SEKOLAH BAGI SEKOLAH MENENGAH KEJURUAN (SMK) NEGERI 4 PEKANBARU Ulmi Marsya; Johan Faladhin; Dewi Martina
Jurnal Pengabdian UntukMu NegeRI Vol 2 No 2 (2018): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3337.465 KB) | DOI: 10.37859/jpumri.v2i2.827

Abstract

Vocational High School (SMK) is held as a secondary school from SMP / MTs in accordance with their talents, interests and abilities in order to meet the needs / job opportunities that are and will develop in the area. Maximizing the potential of vocational schools can be done by carrying out the public relations function to shape the image and reputation of the school so that it is able to compete with high schools (SMA). Especially in SMK N 4 Pekanbaru which has great potential to be socialized to the public. In connection with the Public Relations Study Program is committed to contributing with institutions including schools to be able to carry out their public relations functions properly.
Evaluasi Elemen Merek Mal SKA Pekanbaru Dalam Upaya Mempertahankan Eksistensi Dewi Martina; Johan Faladhin
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 7 No 1 (2019): Medium Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1080.722 KB) | DOI: 10.25299/medium.2019.vol7(1).3755

Abstract

This research describe about how SKA Mal as one of the biggest shopping centre in Pekanbaru could maintain their existence for 15 years, since 2004. The ability of SKA Mal who was a local mal and should compete with a new big mal with a national scale. This new mal come in 2018, named Living World Pekanbaru. The presence of Living World from national scale was a new alternative option for Pekanbaru citizen to shop or refreshing. Also, this Living World Pekanbaru is the second Living World after the one in Banten near to Jakarta. Another threat for SKA Mal is the presence of Transmart in 2017. Although this one is not that a big threat for SKA Mal because the type of shopping centre is a little bit different. The ability of a brand to keep on running is with maintaining their existence. It’s is seen from how that brand see the power of each brand element. They are name of brand, logo and symbol, character, package, slogan and jingle. Evaluation for each brand element could seen from the character of each element as what Keller said (2006). The discussion will use the qualitative method with collecting the qualitative data and explained with descriptive analiysis to the evaluation of brand of SKA mal in order to confront the competition and market develop of Pekanbaru city.
Co-Authors Faladhin, Johan Marsya, Ulmi