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Lolita Gultom
Fakultas Ekonomi Universitas Prima Indonesia Medan
Economics, Econometrics & Finance Social Sciences

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PENGARUH TARIF, LOKASI DAN STANDARISASI PELAYANAN DALAM MENINGKATKAN KEPUASAN KONSUMEN PENGGUNA JASA PT. PRATAMA MAKMUR JAYA Mangampu Simanullang; Lolita Gultom; Lisboy Saragi; Hendra Jonathan Sibarani
Jurnal Ilmiah METHONOMI Vol 6, No 2 (2020)
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

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Abstract

This study aims to analyze whether there is an effect of tariffs, location, and service standardization in increasing customer satisfaction with a population of 34,799 transportation service users and a total sample of 100 people obtained using the Slovin formula. This study uses a quantitative approach, with data collection techniques using questionnaires and interviews. The research model uses multiple linear regression analysis. The results of the research on the partial test (t-test) showed that the variable of tariffs, location, and service standardization had a positive and significant effect on customer satisfaction, while the simultaneous test (F-test) showed that the variable rates, location, and service standardization had a positive and significant effect on customer satisfaction PT. Pratama Makmur Jaya Medan.
Co-Authors Hendra Jonathan Sibarani Lisboy Saragi Mangampu Simanullang