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All Journal Journal of Economics and Business UBS Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Yos Sunitiyoso
Institut Teknologi Bandung
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Business Strategy for Sustainable Barbershop Partnership (Case Study: Kolega Barber) galih fadillah; Hasnul Suhaimi; Yos Sunitiyoso
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.220

Abstract

The barbershop industry in Indonesia has seen significant growth in recent years, with an annual growth rate of 20-30%. Kolega Barber is one of the players in this industry, utilizing a partnership model to target entrepreneurs and foster collaboration among stakeholders. However, the lack of standardization in the interior of the barbershops poses a significant challenge, making it difficult for potential partners to know what to expect. This study aims to analyze the current business situation of Kolega Barber's partnership model and develop a sustainable partnership model by addressing challenges identified through a 7Ps analysis. The study employs qualitative research methods, including interviews with Kolega partners and observation. The Development of a Business Model Canvas was utilized to create a model of sustainable partnership for Kolega Barber. This involved identifying the essential partners, resources, activities, and revenue streams for the business's success. The strategic implementation plan focuses on SOP development, human capital development, monitoring and controlling programs, and promotional support. Kolega Barber's long-term success and customer loyalty depend on building strong partnerships, leveraging technology, and emphasizing sustainability and a unique store concept.
REPOSITIONING THE INDONESIAN CREDIT CARD INDUSTRY IN THE ERA OF DIGITAL FINANCIAL SERVICES: A SCENARIO PLANNING APPROACH Fabian Dheano Alamsyah; Yos Sunitiyoso
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i2.4995

Abstract

This study aims to analyze the current position of the Indonesian credit card industry in formulating alternative scenario planning as a repositioning effort in the digital era. Using a qualitative research design with descriptive methods, this study was conducted using interview data collection and documentation studies from various literature sources. Scenario planning was developed using PESTEL analysis and Porter’s Five Forces to identify key points, changes, and future scenario planning for credit cards in Indonesia. The results indicate that efforts to reposition the Indonesian credit card industry require strengthening and integrating the Indonesian credit card industry ecosystem with digitalized services. Transformation efforts are not limited to just transformation efforts, but also the need to strengthen regulators that offer customer acquisition and expand flexible collaboration
Co-Authors Fabian Dheano Alamsyah galih fadillah Hasnul Suhaimi Marcel Saputra