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All Journal Jurnal Ilmiah Telaah Manajemen Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management
R. Basiya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG KONSUMEN Dian Afiati, 09.05.51.0012; Basiya, R.
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
Publisher : Students Journal of Economic and Management

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Abstract

In a high competitive business, a company should maintain their customers. Therefore, its a need to search some variables influence which are increasing their repurchase intention as a method to maintain the customers. Researcher used purposive accidental sampling, this research find the 100 sample size respondents. The analytical data result shows that some research methods has good correlation and all the research hypothesis can beproved. The conclusion is brand image, brand trust and positive price perception and significant effect on consumer repurchase intentions. According to the research results get can be taken the theoretical implication that this research gives justification to the former research in which brand image, brand trust and price perception have influen to the consumer repurchase intention.Key words: Brand Image, Brand Trust, Price Perception, Repurchase Intention Consumer
PENGARUH KEPERCAYAAN, KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PENUMPANG KERETA API EKONOMI KALIGUNG JURUSAN WELERI–TEGAL (Studi Pada Penumpang di Stasiun Weleri) Nur Hafifi Safitri, 13.05.51.0013; Basiya, R.
Students Journal of Economic and Management Vol 6, No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students Journal of Economic and Management

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Abstract

The study examines the effect trust, services quality, and price perception of the passenger satisfaction a Kaligung trains of economic Weleri-Tegal. This research was conducted at the Weleri rail station by using a go public transportation service company as the unit analysis.The sampling method used purposive sampling with the observation period from 2016-2017. Relationships and (or )influence between variable described by using multiple regression analysis.The result showed that trust has positive effect and significant to the passenger satisfaction a Kaligung trains of economic Weleri-Tegal. The result showed that service quality has positive effect and significant to the passenger satisfaction a Kaligung trains of economic Weleri-Tegal.The result showed that priceperception has positive effect and significant to the passenger satisfaction a Kaligung trains of economic Weleri Tegal. Keyword : Trust, Service Qualiy, Price Perception, Satisfaction a passenger Train.
PENGARUH KEPERCAYAAN, KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PENUMPANG KERETA API EKONOMI KALIGUNG JURUSAN WELERI–TEGAL (Studi Pada Penumpang di Stasiun Weleri) Nur Hafifi Safitri, 13.05.51.0013; Basiya, R.
Students' Journal of Economic and Management Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students' Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study examines the effect trust, services quality, and price perception of the passenger satisfaction a Kaligung trains of economic Weleri-Tegal. This research was conducted at the Weleri rail station by using a go public transportation service company as the unit analysis.The sampling method used purposive sampling with the observation period from 2016-2017. Relationships and (or )influence between variable described by using multiple regression analysis.The result showed that trust has positive effect and significant to the passenger satisfaction a Kaligung trains of economic Weleri-Tegal. The result showed that service quality has positive effect and significant to the passenger satisfaction a Kaligung trains of economic Weleri-Tegal.The result showed that priceperception has positive effect and significant to the passenger satisfaction a Kaligung trains of economic Weleri Tegal. Keyword : Trust, Service Qualiy, Price Perception, Satisfaction a passenger Train.
Co-Authors 09.05.51.0012 Dian Afiati 12.52.02.0223 Endang Sri Wartini, 12.52.02.0223 12.5202.0125 Kusmiati 12.5202.0127 Sri Winarti Nur Hafifi Safitri, 13.05.51.0013 Nur Hafifi Safitri, 13.05.51.0013 Oktivani, Ika Wibowo, Yohanes Ari