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Danny Alexander Bastian
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Analisa Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia Bastian, Danny Alexander
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

This study aims to explain the variable brand image and brand trust that affect brand loyalty ADES PT. Ades Alfindo Putra Setia. This type of research in this study include causal research, which is a research finding and describing the relationship (cause and effect). The population of retailer ADES PT Ades Alfindo Putra Setia. Data collection techniques using observational methods by distributing questionnaires. Types and sources of data using primary data. The results of this study variables brand image is a significant positive effect on brand loyalty, brand trust affects brand loyalty, brand image and significant effect on brand trust.
Analisa Pengaruh Citra Merek (Brand Image) dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia Danny Alexander Bastian
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (359.807 KB)

Abstract

This study aims to explain the variable brand image and brand trust that affect brand loyalty ADES PT. Ades Alfindo Putra Setia. This type of research in this study include causal research, which is a research finding and describing the relationship (cause and effect). The population of retailer ADES PT Ades Alfindo Putra Setia. Data collection techniques using observational methods by distributing questionnaires. Types and sources of data using primary data. The results of this study variables brand image is a significant positive effect on brand loyalty, brand trust affects brand loyalty, brand image and significant effect on brand trust.
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