Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal International Journal of Evaluation and Research in Education (IJERE)
Hotman Petrick Panjaitan
17 Agustus 1945 University, Surabaya
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effects of Service Quality Towards Consumer Responses Through Private University Image in East Java Hotman Petrick Panjaitan
International Journal of Evaluation and Research in Education (IJERE) Vol 2, No 2: June 2013
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.636 KB)

Abstract

Private universities should realize the appropriate quality requirements demanded by consumers. Where quality is the issue in a consistent and efficient way to deliver what is desired and expected by consumers. Consumer response is reflected in the prospective student's decision to choose private Universities that provide the best quality service in the academic field.The result of tested model from this research, was able to explained the relation between service quality on consumer responses through private University’s image in east java.With using proporsional random sampling, analysis structural equation model (SEM), and the help from Amos software, on 200 private University student samples, showed that service quality affects towards private University image’s. Private University image’s affects towards consumer response. Meanwhile service quality indirect effects towards consumer responses through private University image’s.DOI: http://dx.doi.org/10.11591/ijere.v2i2.1714
Co-Authors