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Increasing destination loyalty of international students towards Malaysian higher educational institutions Ai Chin Thoo; Matthew Boon Pin Lim; Hon Tat Huam; Zuraidah Sulaiman
International Journal of Evaluation and Research in Education (IJERE) Vol 11, No 1: March 2022
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v11i1.21619

Abstract

Educational tourism has gained popularity worldwide due to the emergence of the knowledge economy that has increased the global demand for tertiary education. Therefore, the trend has inspired this study to examine the factors affecting international students’ destination loyalty to revisit and recommend Malaysian higher educational institutions as their educational tourism attractions. In this study, 200 international students who were currently studying in Malaysian higher educational institutions were recruited through purposive sampling technique. The statistical package for the social sciences (SPSS) and SmartPLS were performed for data collection analysis. The findings demonstrated that the service quality, destination image, and cost of the study were positively correlated with the students’ satisfaction wherein students’ satisfaction contributed positively and significantly to the destination loyalty of international students in recommending and revisiting Malaysia for educational tourism. This study provided all the higher educational institutions and authorities in Malaysia with a better understanding of international students’ expectations and perceptions towards studying in Malaysia. Subsequently, the relevant stakeholders could implement effective strategies to improve and assist the Malaysian government in accomplishing the aspiration of becoming one of the most excellent international education hubs in the world.
Green Purchasing Practices and Environmental Performance Ai Chin Chin Thoo; Nurul Farah Izzati Ab Malik; Hon Tat Huam; Zuraidah Sulaiman; Liat Choon Tan
International Journal of Supply Chain Management Vol 9, No 1 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.828 KB)

Abstract

Green purchasing aims to minimize negative environmental impacts in manufacturing process and transportation by using durable, recyclable and reusable materials. This study aims investigate the impact of green purchasing practices including green product, green process and green supplier on environmental and business performance in the context of Malaysian manufacturing companies. A total of 156 questionnaires were distributed to different industry sectors. The findings show that green product, green process and green supplier are significantly and positively related to environmental performance. In addition, green product is the main predictor of the environmental performance. Ultimately, the results could offer useful guidance for green purchasing practices implementation in Malaysian manufacturing companies and provide a springboard for further empirical research in the area.