Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Tell : Teaching of English Language and Literature Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Infokes : Jurnal Ilmiah Rekam Medis dan Informasi Kesehatan Proceeding Muhammadiyah International Public Health and Medicine Conference
Tri Widiyanti
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Promotions and Shopping Lifestyle on Impulsive Purchases through Positive Emotions as an Intervening Variable in the Balyan Shop Online Store Tri Widiyanti; Endang Sulistya Rini; Syafrizal Helmi Situmorang
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6439

Abstract

Along with the development of an increasingly modern business, marketers are required to have an effective strategy to create market share for consumers. Balyan Shop is an online store located in East Aceh and is engaged in retail, especially fashion. This study aims to determine the effect of promotion and lifestyle on impulse purchases through positive emotions as an intervening variable at the online store Balyan Shop. This research is a quantitative study with an associative approach, namely to determine the relationship between two or more variables. The types of data used in this study are primary data and secondary data. The population represented in this study represents all customers of the online store Balyan Shop, the exact number of whom is unknown.
Co-Authors Alpri Azika Amrin Batubara Endang Sulistya Rini Evina Widianawati Syafrizal Helmi Situmorang Tyas Aprillia Waode Hamsia, Waode