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All Journal Jurnal Manajemen dan Bisnis Indonesia Edutourism : Journal Of Tourism Reseach Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences International Journal Business, Management and Innovation Review Journal of Ekonomics, Finance, and Management Studies Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship International Journal of Business Law, Business Ethic, Business Comunication & Green Economics
Syafrizal Helmi Situmorang
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Nilai Pelanggan, Kepuasan Pelanggan dan Kepercayaan terhadap Loyalitas Pelanggan pada Kedai Kopi Online di Kota Medan Stevani Korentia Sebayang; Syafrizal Helmi Situmorang
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 2 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.228 KB) | DOI: 10.31842/jurnal-inobis.v2i2.86

Abstract

The purpose of this study was to determine the influence of perceived value, customer satisfaction, and trust on online coffee shop customer loyalty in medan city. The population in this study are customer of online coffee shops in the city of Medan. The sample in this study were 150 online coffee shop customer in city of Medan who had bought online coffee priducts at least 2 times. The method of analysis used in this research is descriptive analysis method and multiple linear regression analysis processed with SPSS for windows software. Based on the F test (simultaneously) it shows that customer value, customer satisfaction and trust together or simultaneously have a significant effect on customer loyalty. The results of t-test (partial), the variable customer value has a positive and significant effect on customer loyalty, the customer satisfaction variable has a positive and significant effect on customer loyalty, and trust has a positive and significant effect on customer loyalty. Based on the large value of Adjusted Rsquare, it can be seen that the variable customer value, customer satisfaction and trust have a simultaneous effect on customer loyalty by 0.462 or 46.2% while the remaining 53.8% are other factors outside the variables studied.
Analisis Pengaruh Service Failure terhadap Kepuasan Pelanggan Melalui Service Recovery pada Pelanggan OYO di Kota Medan Muhammad Hajar Haitami; Syafrizal Helmi Situmorang
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 2 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.11 KB) | DOI: 10.31842/jurnal-inobis.v2i2.87

Abstract

The purpose of this study was to determine the influence of service failure on customer satisfaction through service recovery for OYO customers in Medan City. This type of research is associative research. The population in this study were customers of OYO in Medan City. The sample in this study were 150 customers of OYO in Medan City who have complained. The analytical method used in this study is descriptive analysis method and path analysis that was proceseed statistically with SPSS for windows software. The result of the mediation test show that service recovery significantly mediates the relationship between service failure and customer satisfaction. The result of path analysis, the service failure variable has a negative and significant influence on customer satisfaction, the service failure variable has a negative and significant influence on service recovery, and the service recovery variable has a positive and significant influence on customer satisfaction. Based on the size of the Adjusted R-square, it can be seen that the service failure and service recovery variables simultaneously influence the customer satisfaction of 49,5% while the remaining 50,5% is influenced by other factors outside the variables studied.
Pengaruh Brand Ambassador, Brand Personality Dan Korean Wave Terhadap Keputusan Pembelian Produk Nature Republic Aloe Vera Ayu Sagia; Syafrizal Helmi Situmorang
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 2 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2018
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v5i2.168

Abstract

This study aims to determine the impact of Brand Ambassador, Brand Personality and Korean Wave toward Purchase Decision Nature Republic Aloe Vera skincare product in the Faculty of Culture University Sumatera Utara. This research is associative research and the type of data used is quantitative data. The population of this research is students in the Faculty of culture University Sumatera Utara. The sample in this study amounted to 92 respondent. The technique used is multiple linear regressions. The results of this study showed that Brand Ambassador, Brand Personality and Korean Wave simultaneously, significantly influence towards purchase decision Nature Republic Aloe Vera skincare product in the Faculty of Culture University Sumatera Utara. Partially, Brand Ambassador has a positive and significant effect to purchase decision, Brand Personality has a positive and significant effect to purchase decision, Korean Wave has a positive and significant effect to purchase decision Nature Republic Aloe Vera skincare product in the Faculty of Culture University Sumatera Utara. Keywords: Brand Ambassador, Brand Personality, Korean Wave, Purchase Decision
Training on Introduction to Platforms and Utilization of Social Media in Online Business for MSME Actors Students of SMK Alwashliyah 2 Simalungun Regency Beby Karina Fawzeea Sembiring; Marhayanie Marhayanie; Marhaini Marhaini; Syafrizal Helmi Situmorang; Tetty Yuliaty
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1690

Abstract

Given the blossoming essence of social media marketing, literature does not delve into the complexities and consequences of small and medium-sized enterprises (SMEs). This paper seeks to advance awareness and provide an extensive analysis of the inspiration and efficiency benefits of social media provided by small and medium-sized businesses through a digital economy analysis. The conceptual analysis shows that interactivity, compatibility, and cost-effectiveness are reasons for social media use, ultimately providing advantages. SMEs of Facebook and Twitter profiles are used to analyze the conceptual paradigm suggested. This research reveals that the interdependencies of social media's motives and the consequences of social media use are optimistic but sporadic across small and medium-sized companies. SMEs selling physical goods prefer to use social media on cost-effective motivations, whereas small and medium-sized businesses tend to see interactivity as the main incentive. Furthermore, the study results indicate that Facebook and Twitter in a two-site story generate success gains for small and medium-sized enterprises' users. The study offers future analysis and management priority problems that strongly affect the academic and practice culture. Obviously, despite any bottlenecks in use, SMEs in developing markets tend to reap expanded social media gains through multi-platform marketing activities. 
The Influence of Promotions and Shopping Lifestyle on Impulsive Purchases through Positive Emotions as an Intervening Variable in the Balyan Shop Online Store Tri Widiyanti; Endang Sulistya Rini; Syafrizal Helmi Situmorang
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6439

Abstract

Along with the development of an increasingly modern business, marketers are required to have an effective strategy to create market share for consumers. Balyan Shop is an online store located in East Aceh and is engaged in retail, especially fashion. This study aims to determine the effect of promotion and lifestyle on impulse purchases through positive emotions as an intervening variable at the online store Balyan Shop. This research is a quantitative study with an associative approach, namely to determine the relationship between two or more variables. The types of data used in this study are primary data and secondary data. The population represented in this study represents all customers of the online store Balyan Shop, the exact number of whom is unknown.
Pengaruh Social Media, Servicescape Dan Customer Experience Terhadap Minat Berkunjung Kembali ( Revisit Intention ) Pada Maulana Villa Dan Cafe Di Pangambaten Kabupaten Karo Sipayung, Nia Alfrika; Syafrizal Helmi Situmorang
EDUTOURISM Journal Of Tourism Research Vol. 5 No. 01 (2023): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v5i01.384

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh social media, servicescape, dan customer experience terhadap minat berkunjung kembali pada Maulana Villa dan Cafe di Pangambaten Kabupaten Karo.Sampel dalam penelitian ini menggunakan accidental sampling yang terdiri dari 155 responden yang telah mengunjungi Maulana Vila dan Cafe dengan frekuensi berkunjung 2 (dua) kali atau lebih dari 2 (dua) kali. Metode analisis yang digunakan adalah metode analisis deskriptif dan metode analisis regresi linier berganda. Jenis penelitian ini adalah penelitian asosiatif dan data yang digunakan adalah data primer dan data sekunder yang diperoleh melalui studi dokumentasi dan daftar pertanyaan yang pengukurannya menggunakan skala likert. Data diolah secara statistik dengan program SPSS for windows, yaitu model uji t, uji f dan koefisien determinan (R2). Hasil penelitian ini menunjukkan bahwa secara serempak social media, servicescape, dan customer experience berpengaruh positif dan signifikan terhadap minat berkunjung kembali pada Maulana Villa dan Cafe di Pangambaten Kabupaten Karo. Secara parsial, masing-masing variabel social media, servicescape, dan customer experience berpengaruh positif dan signifikan terhadap minat berkunjung kembali. Nilai Adjusted R Square sebesar 0,663 yang berarti variabel terikat yang dapat dijelaskan oleh social media, servicescape, dan customer experience sebesar 66.3%, sedangkan sisanya 33.7% dapat dijelaskan oleh variabel yang tidak diteliti dalam penelitian ini. Kata Kunci: Social media, servicescape, customer experience, minat berkunjung kembali
THE EFFECT OF SOCIAL INFLUENCE AND HABIT ON USE BEHAVIOR OF GOJEK APPLICATION USERS IN THE MEDAN HELVETIA DISTRICT AREA Rizkya Paulita Nasution; Beby Karina Fawzeea Sembiring; Syafrizal Helmi Situmorang
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.349

Abstract

This research is intended to know the effect of social influence and habit on use behavior in the Medan Helvetia District. The population and sample in this study were 130 users of the Gojek application in Medan Helvetia District, and the sampling technique was accidental sampling. The data analysis technique used is multiple linear regression statistical analysis. The primary data used in this study consisted of social influence and habits on use behavior. The results of this research show that based on the partial test (t-test), social influence and habit have a significant effect on the variables of the use behavior. The simultaneous test (f-test), social influence and habit, significantly affect the variables of the use behavior.
Systematic Literature Review : Pengaruh Service Quality terhadap Behavioral Intention Ahir, Diana; Syafrizal Helmi Situmorang; Beby Karina Fawzee Sembiring
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1264

Abstract

The level of competitiveness in the marketing field is increasing. Consumer demands are becoming more diverse in terms of needs and preferences. The aim of this research is to investigate how service quality influences consumer or customer behavioral intention. The method used in this study is Systematic Literature Review. Article searches were conducted using Publish or Perish and other applications such as Mendeley and VOSViewer. The findings indicate that service quality affects customer satisfaction and loyalty, whereas service quality influences behavioral intention with customer satisfaction as a mediator.
User Generated Content (UGC) to Visit and Purchase Intention: Literature Review Christine, Christine; Syafrizal Helmi Situmorang; Beby Karina Fawzeea Sembiring
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1265

Abstract

Traditional communication and marketing methods are no longer adequate in the digital age, where variousplatforms have emerged, allowing easy access to interconnected information and products. The presence ofnew media, facilitated by technology and the internet, has changed the way individuals and groups interactglobally. Social media, one of the leading media platforms, allows users to share data, photos, and videos; asa result, user generated content (UGC) has emerged. The methodology applied in this article is a systematicliterature review using academic journals and conference proceedings. The purpose of this literature review isto gain a broad understanding of UGC. The findings of this review highlight the positive relationship betweenUGC and visit intention such as in travel accommodation choices, particularly in booking eco-friendlylodging and product purchase intention.
Memorable Tourism Experiences in Tourism: A Literature Review Aprizal Haris Sinaga; Syafrizal Helmi Situmorang; Sembiring, Beby Karina Fawzeea
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 2 (2024): Edisi Mei 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i2.1333

Abstract

Memorable tourism experiences have become a major focus in tourism research and service marketing in the modern era. This study presents a comprehensive literature review on the concept of memorable tourism experiences, determining factors, and their impact on tourist satisfaction and brand loyalty. By analyzing over 262 leading journal articles published between 2014 and 2023, this research maps the current research landscape and identifies trends and research gaps. The literature review results reveal key dimensions that shape memorable tourism experiences, including cognitive, affective, sensory, behavioral, and relational aspects. Determining factors such as the uniqueness of the experience, tourist engagement, authenticity, and service quality have been shown to have a significant influence on creating unforgettable experiences. Furthermore, this study explores the impact of memorable tourism experiences on tourist satisfaction, brand loyalty, and the intention to recommend. Theoretical and practical implications of these findings are discussed in depth, providing valuable insights for academics and tourism practitioners in designing, packaging, and marketing attractive and memorable tourism products and services.
Co-Authors Adinda Nadila Azhari Ahir, Diana Ahmad Fadli Amrin Fauzi Andrio Bukit Aprizal Haris Sinaga Astrea Wulanda Atika Arfa Matondang Ayu Sagia Baby Karina Fawzeea Sembiring Beby Karina F. Sembiring Beby Karina Fawzee Sembiring Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Christine Christine Dian Natari Dwi Sakinah Endang Sulistia Rini Endang Sulistya Rini Endang Sulistya Rini Eunike Al Grea Euodia Grace Maranatha Fadli Fauziah Fauziah Fika Yusti Harahap Hartini Pratiwi Pane Ira Hairani Br. Damanik Irmayanti Nasution Ismail Napitupulu Lamriama Valintina Chrystina Siregar Marhaini Marhaini Marhayanie Marhayanie Mario Andreas Ginting Mey Ramayanti Tinambunan Moudy Fitria Respati Mufida Sari Muhammad Hajar Haitami Muhammad Teguh Syahvira Nasution Musawir Da'i Rade Juliman Lumbantoruan Riki Riduansyah Rambe Riki Thomas Tarigan Rizkya Paulita Nasution Rulianda Purnomo Wibowo Rusdiono Rusdiono Samuel Morales Simanjuntak Sarah Madaniah Sipayung, Nia Alfrika Siti Putri Luthfiyyah Siti Zulaikha Stevani Korentia Sebayang Sugih Arto Sugih Arto Pujangkoro Syahrika Luthfi Tetty Yuliaty Tiza Rahmadina Tri Widiyanti Wisnu Agus Harmawan Yeni Absah Yessi Claudia Sianipar