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All Journal Komunikatif : Jurnal Ilmiah Komunikasi
Agusly Irawan Aritonang
Universitas Kristen Petra Surabaya
Humanities Languange, Linguistic, Communication & Media

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Gaya Retorika Pasangan Kandidat Cagub & Cawagub DKI Dalam Acara Debat Politik Agusly Irawan Aritonang
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 7 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v7i2.1831

Abstract

The local leaders election of DKI is an example of arena in which the candidates play their own political rhetoric to fight for the voters’ heart. Through the political debates, the candidates have the chances to explain who they are, their vision, and the programs they want to do. With the specific rethoric style, a candidate as a political comunicator has a chance to comunicate with the audiences as well as to impress them as the final goal. This study tries to capture how the styles of political rhetoric of each candidate, both candidates for governor and vice governor are demonstrated. A study, with qualitative approach, on debate video of candidates for governor and vice governor of DKI discovers a scheme of rhetoric style of Agus Yudhoyono which combines rhetoric style of exhortive, personal branding, and bureaucratic. Syliviani Murni puts priority on bureaucratic, formal, and exhortive. Basuki Tjahjana Purnama tends to be more spread with combines open, personal branding and also formal and bureaucratic. On the other hand, Djarot is more familiar with the rhetoric style of bureaucratic and exhortive. Anies Basewedan is so intens with the rhetoric style of personal branding and the combination of bureaucracy and exhortive. Sandiaga Uno tends toward rhetoric style of personal branding.
Opini Pemilih Pemula Surabaya terhadap Iklan Politik Para Kandidat di Pilkada Agusly Irawan Aritonang
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2318

Abstract

Election Campaign Period is a period in political events where candidates have the opportunity to introduce themselves to the public. Through various forms and channels of communication, candidates endeavor to convey their ideas and profile. One form of communication channel is political advertising. The target group that is always interesting to be targeted by advertisements is the beginner voter group. With a very significant number of them, the beginner voter is a potential "market" to work on so that a candidate's campaign message can be conveyed. This study wants to see how the opinions of the beginner voters, especially in the city of Surabaya about the ads of candidates for Cagub Cawagub in the East Java Regional Election 2018. Using a quantitative approach with survey methods, the results show that both candidate pairs' ads, namely Khofifah-Emil and Gus Ipul- Puti are positively opinion by beginner voters. However, when viewed from each opinion component, namely Trust, Values, and Expectations, the Gus Ipul-Puti advertisement has a higher component in Values and Expectations while the Khofifah advertisement pair is high in the Trust component.
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