Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara JURNAL LENTERA BISNIS Enrichment : Journal of Management
Indra Kurniawan
STIE PGRI Dewantara Jombang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Pengembangan Konsep Entrepreneurial Orientation Dengan Pendekatan Islamic Entrepreneurial Orientation Indra Kurniawan
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 4 No. 2 (2021): Juli (2021) - Desember (2021)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v4i2.896

Abstract

Penelitian ini bertujuan untuk mengembangkan konsep orientasi kewirausahaan dalam konteks Islam, yang semula telah dikembangkan oleh peneliti sebelumnya tetapi sebatas pada konsep orientasi kewirausahaan. Penelitian ini dilakukan di Jawa Timur dengan unit analisis para pelaku usaha yakni pengusaha/direktur/manajer muslim berbasis nilai-nilai Islam yang memegang kendali perusahaan terkait dengan pengambilan keputusan. Metode penelitian menggunakan pendekatan kualitatif model studi kasus, teknik pengambilan sampel dengan menggunakan purposive sampling, dengan menggunakan analisis data dengan bantuan model Triangulasi untuk pemeriksaan keabsahan data. Hasil penelitian menunjukkan bahwa terdapat faktor baru yang dapat dijadikan landasan dalam pengembangan teori orientasi kewirausahaan dimana faktor-faktor tersebut antara lain, keuletan, kekuatan dan sedekah. Penelitian selanjutnya adalah dengan melakukan pengujian terhadap faktor yang muncul dalam penelitian ini sehingga faktor tersebut benar-benar robust.
PENGARUH BRAND IMAGE TERHADAP LOYALITAS YANG DIMEDIASI BRAND TRUST PADA PENGGUNA SMARTPHONE INDRA KURNIAWAN
Jurnal Akademika Vol 14, No 2 (2016): Agustus 2016
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.75 KB) | DOI: 10.51881/jam.v14i2.57

Abstract

This study aims to determine the effect of brand loyalty mediated image of thebrand trust on a Samsung smartphone users in Jombang in 2015. The populationwas taken from Samsung Smartphone users who are in the Jombang district,using multistage sampling, involving 150 respondents. The analysis techniqueused in this study using Multiple Mediation which to measure and verify whetherbrand trust becomes the mediation of the effect of brand image to loyalty, as well asto measure the causal step of each construct. The results showed that the variableTrust (Trust) effect on the Loyalty variable. Brand Image variables also affectLoyalty variable. While the test results variable trust (Trust) is not proven as amediating variable of the influence of the brand image of the Loyalty.Keywords: brand image, loyalty, trust, influence, smatphone, Samsung
The influence of brand ambassador and brand image on skincare products on purchase interest Indra Kurniawan; Ledy Nimas Bidari
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1414

Abstract

One way to increase consumer buying interest is to use brand ambassadors and increase product brand image. This study aims to determine the effect of brand ambassadors and brand image on the intention to buy Something products in Jombang Regency. Researchers used descriptive quantitative research methods involving respondents in filling out the questionnaire. The data collection technique uses a survey method with a questionnaire technique that is distributed directly to prospective consumers of Something's products. The sampling technique uses a non-probability sampling technique with a purposive sampling type with a total sample of 100 respondents. Data analysis technique using multiple linear regression analysis. The results of this study indicate that brand ambassadors have a positive and significant effect on consumer buying interest. That is, the higher the popularity of the brand ambassador used, the higher consumer buying interest tends to be. In addition, a significant influence was also found between brand image and consumer buying interest in Something products. A good brand image has the potential to influence consumers to make purchases. Thus, this study concludes that brand ambassadors and good image play an important role in increasing buying interest in Something products in Jombang Regency
The influence of customer experience and destination image on interest to return visit Indra Kurniawan; Ferdi Setyawan
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1416

Abstract

This study aims to examine the effect of customer experience and destination image on the intention to return to Kedai Tanah Senja Wonosalam. The explanatory research method is used by collecting data in the field. The research population consisted of all customers of the Tanah Senja Wonosalam Tavern, with a sample of 100 customers. Data analysis was performed using multiple linear regression statistical methods, as well as testing the hypothesis and the coefficient of determination. Based on the results of the study, it was found that there was a significant influence between customer experience and intention to revisit Kedai Tanah Senja. That is, the higher the customer experience, the higher the customer's intention to revisit. In addition, a significant influence was also found between destination image and intention to revisit Kedai Tanah Senja. A high destination image has the potential to influence customers to make repeat visits. Thus, this study concludes that customer experience and destination image play an important role in increasing intention to return to Kedai Tanah Senja Wonosalam.
PENGARUH SERVICESCAPE DAN GAYA HIDUP TERHADAP NIAT BERKUNJUNG ULANG DIMEDIASI KEPUASAN (STUDI EMPIRIS CAFÉ DI JOMBANG) Indra Kurniawan
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.991

Abstract

The current café business has grown so rapidly, the level of competition is also getting tougher, marked by the emergence of various kinds of café concepts that have their own charm, have their own characteristics raised, provide a customer experience. This study aims to examine whether servicescape and lifestyle affect the intention to revisit, and satisfaction is a mediating variable from the influence of the two independent variables. The research method used an explanatory approach, the data was obtained through distributing questionnaires to cafe customers in Jombang and its surroundings, there were 182 respondents. The results showed that servicescape had an effect on the intention to revisit, and lifestyle also had an effect on the intention to revisit, meanwhile satisfaction became a mediating variable (partial mediation) of the two independent variables on the intention to revisit. Keywords: Servicescape, Lifestyle, Satisfaction, Revisit Intention.
Co-Authors Ferdi Setyawan Ledy Nimas Bidari