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All Journal Jurnal Perilaku dan Strategi Bisnis
Indyah Hartami Santi
Balitar Islamic University
Economics, Econometrics & Finance

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Effect Of Supply Chin Product Quality Prima Service Costumer Satisfaction And Loyality Indyah Hartami Santi; Indria Guntarayana
Jurnal Perilaku dan Strategi Bisnis Vol 8, No 2: Agustus 2020
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v8i2.1243

Abstract

This study aims to study and explain the relationships and independent variables, namely the variables Role Chain, Product Quality, Excellent Service on Customer Satisfaction and Loyalty. In this study using a mixed methods strategy using SEM Smart PLS analysis and qualitative in the derming cycle model priority concurrent triangulation strategy is the collection of qualitative data at the same time with research, then, comparing qualitative data with quantitative data to match the combination. The results of this study prove that the Research Regarding Product Quality. Assistance Chain for Customer Satisfaction. Help Chain for Customer Loyalty. Product Quality that impacts Excellent Service. Product Quality aimed at Customer Satisfaction. Product Quality that counts towards Customer Loyalty. Excellent Service To Customer Satisfaction. Excellent Service is valued towards Customer Loyalty. Customer Satisfaction Supports Customer Loyalty.
Analisa Penerimaan Sistem Pakar Penentuan Jenis Kulit Wajah Menggunakan Technology Acceptance Model Indyah Hartami Santi; Fandi Sudiasmo; Laili Yusnia
Jurnal Perilaku dan Strategi Bisnis Vol 9, No 1: Februari 2021
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v9i1.1410

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang berpengaruh dalam penerimaan pengguna sistem pakar penentuan jenis kulit wajah menggunakan TAM (Technology Acceptance Model). Pengujian dilakukan dengan mengukur pengaruh antar variabel dalam model TAM meliputi variabel PEU, PU, ATU, BI dan AU. Metode penelitian adalah penelitian kuantitatif dengan pengujian dilakukan dengan uji statistik. Alat analisis menggunakan analisis regresi linier berganda meliputi validitas, reliabilitas, normalitas dan menguji pengaruh faktor. Data diperoleh melalui kuisioner kepada 300 responden dan yang kembali 180 responden pada dua klinik Nikeysha dan Klinik Lodoyo. Hasil dari penelitian ini menunjukan bahwa hubungan antar variable pada tingkatan umur yang berbeda mempunyai hubungan yang berbeda
Co-Authors Fandi Sudiasmo Indria Guntarayana Laili Yusnia