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Asep Rokhyadi

Universitas Mercu Buana Yogyakarta

Author-ID : 2421828

Economics, Econometrics & Finance Social Sciences Other

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Penguatan sistem informasi inovasi antara strategi inovasi ekstern dan kinerja perusahaan Asep Rokhyadi
Jurnal Perilaku dan Strategi Bisnis Vol 1, No 1: Februari 2013
Publisher : Universitas Mercu Buana Yogyakarta

Today’s innovation strategy needs to be observed as a dynamic strategy. Rapid changes in the externalities require the companies have smart innovation strategies with good method and information system of innovation. This research was conducted on 138 large and medium sized manufacturing companies in the province of Daerah Istimewa Yogyakarta. The aim of this study is to determine the extent to which externality innovation strategies effect on the performance of the the companies with information system of innovation as a moderating. By using a regression analysis can be proved that the company’s performance can be explained by the activity collaboration, and encouragement of innovation. There is no significant effect from sources of innovation. Moderasian regression analysis with information system shows that not all interaction variables have significant effect.

PENINGKATAN KAPABILITAS EKS TENAGA KERJA INDONESIA (TKI) DESA PANDES DAN GONDANG KECAMATAN CEPIRING KABUPATEN KENDAL MELALUI SEKTOR INDUSTRI KECIL EKONOMI KREATIF TERBARUKAN (GREEN ECONOMIC SMEs) Asep Rokhyadi; Subarjo .; Almunfarijah .
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2 (2017): September
Publisher : Universitas Muhammadiyah Ponorogo

The second year (2017) Science Program for the Region (IbW) is a priority in the program in the previous year that is in 2016. The program in the first year has been fruitful and by the team will be developed further. The application of science and technology in this program in the past year has resulted in both services and products in the form of, the formation of the group, the formation of the bamboo creative industrial sub-group, the creative economy of beverages and chips, small wood industry, and printing business. The entire sector is based on renewable raw materials (green raw material). These results have had a significant impact on increasing incomes, updating science and technology in the community, regional economic growth, togetherness in managing creative productive economy in the group region.To develop the Science and Technology program for the Region (IbW) hereinafter, this program aims to create more independence and welfare of the community in Pandes and Gondang villages, especially the ex-Indonesian Migrant Workers (TKI) through empowerment programs that have been established by synergizing the college and Government counseling Kendal district as set forth in the RPJMD, and secondly, providing coverage in overcoming unemployment over solutions to problems faced by district and community Governments that directly potentially affect income and welfare improvements. In order to achieve these objectives, through the IbW program in 2017 the method used is to recruit new members (now 18 SMEs) to the established groups in order to have broader effects, extension and empowerment for industrialization of bamboo products innovation, creative drinking industry innovation and chips, wood industry groups, and printing business groups. Achievement and Motivation Training (AMT) method was also conducted to increase entrepreneurial motivation. The activity is carried out continuously with a plan of three consecutive years, this is the second year.

Pengaruh promosi dan kualitas pelayanan terhadap keputusan menggunakan jasa leasing yang dimediasi oleh kepuasan konsumen Benedhita Devina; Asep Rokhyadi
JURNAL MANAJEMEN Vol 11, No 1 (2019): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v11i1.4671

Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh promosi dan kualitas pelayanan terhadap keputusan menggunakan jasa leasing yang dimediasi oleh kepuasan konsumen. Penelitian ini dilakukan di ACC (Astra Credit Company) cabang Balikpapan. Sampel yang diambil sebanyak 100 responden dengan metode purposive sampling. Pengumpulan data penyebaran kuesioner dengan menggunakan skala likert 5 point, untuk mengukur 35 indikator. Teknik analisis yang digunakan adalah analisis jalur (path analysis). Hasil penelitian ini menunjukkan bahwa promosi dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen, promosi dan kualitas pelayanan secara langsung berpengaruh positif dan signifikan terhadap keputusan menggunakan jasa leasing ACC cabang Balikpapan, promosi dan kualitas pelayanan secara tidak langsung berpengaruh terhadap keputusan menggunakan jasa leasing ACC cabang Balikpapan yang dimediasi oleh kepuasan konsumen.The purpose of this study was to determine the effect of promotion and service quality on the decision to use leasing services that are mediated by customer satisfaction. This research was conducted at ACC (Astra Credit Companies) branch Balikpapan. The sample was taken from 100 respondents with a purposive sampling method. Questionnaire data was collected with a 5-point likert scale to measure 35 indicators. Analysis technique using path analysis. The results of this study indicate that promotion and service quality has a positive and significant effect on customer satisfaction, direct promotion and service quality has a positive and significant effect on the decision to use leasing services from ACC branch Balikpapan, promotion and service quality indirectly affects the decision to use leasing services ACC branch Balikpapan which is mediated by consumer satisfaction.

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