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All Journal Al-Ma'rifah : Jurnal Budaya, Bahasa dan Sastra Arab
Ulyah Darajah
Universitas Islam Negeri (UIN) Sunan Kalijaga, Yogyakarta, Indonesia
Humanities Education Languange, Linguistic, Communication & Media

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Iklan Satā’ir Panasonic al-Hawā’īyah Koran Al-Ahrām, Mesir: Analisis Semiotik Peirce Ulyah Darajah
Al-Ma‘rifah Vol 17 No 2 (2020): Al-Ma'rifah: Jurnal Budaya, Bahasa, dan Sastra Arab
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/almakrifah.17.02.07

Abstract

Advertising is text in the form of images or writing to promote an item, service, job opening, and others. Print advertisements (newspapers) are useful for all people who read them. The purpose of this paper is to describe the advertisement about “Satā’ir Panasonic al-Hawā’iyah” (AC cover) contained in Egypt’s Al-Ahrām newspaper. The method used in this paper is a qualitative method with descriptive analysis. The theory used in this research is Charles Sanders Peirce’s Semiotic theory; representamen, object, and interpretant. The results in this study indicates that (1) in terms of representamen, pink flowers in the advertisement show that what is seen is something that smells nice, soft, and comfortable; (2) the object in the advertisement is all the images and writing contained in the ad; (3) while the interpretant of the advertisement shows that the Panasonic brand AC cover product is fragrant, soft, clean, fresh, and comfortable to use.
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