Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management
Sumarni Sumarni
(Orc ID : https://orcid.org/0000-0003-0155-2555) (Sinta ID : 6675772) STIE Amkop Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH MARKETING MIXTERHADAP KEPUTUSAN KONSUMEN BERBELANJA PADA PASAR MODERN CARREFOUR PANAKKUKANG SQUARE Di Kota Makassar Sumarni Sumarni
Jurnal Mirai Management Vol 5, No 1 (2020)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v5i1.823

Abstract

This study aims to determine the effect of marketing mix (product, price, place, promotion) on consumers' decisions to shop on the modern market (Carrefour) in Makassar City. This study uses 100 respondents and data collection uses the questionnaire method. The method of data analysis uses the SPSS version 17 program for multiple linear regression analysis. Based on the results of research using the t-test it is known that all Marketing Mix variables (products, prices, places and promotions) have a positive and partially significant effect on Consumer Shopping Decisions in the Carrefour Panakukang Square Modern Market in Makassar City. Based on the f test (simultaneous) it is known that F of 361,393> of F 3.09 which means all independent variables Marketing Mix (Product, Price, Place, Promotion) simultaneously or jointly have a positive and significant effect on the dependent variable (Consumer Shopping Decision ) in the Carrefour Panakkukang Square modern market in Makassar City
Co-Authors