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All Journal Jurnal Mirai Management Formosa Journal of Social Sciences (FJSS)
Asep Achmad Rifa’i
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN DI USAHA MINUMAN RINGAN BUBBLE’KU BUBBLE DRINK DAN ICE BLEND DI RAMAYANA DEPT. STORE KOTA SUKABUMI Deri Firmansyah; Asep Suryana; Dwinanto Priyo Susetyo; Asep Achmad Rifa’i
Jurnal Mirai Management Vol 5, No 2 (2020)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.879 KB) | DOI: 10.37531/mirai.v5i2.619

Abstract

The population in this study were all customers of BUBBLE'KU Bubble Drink and Ice Blend at Ramayana Dept. Store Kota Sukabumi for as long as June as many as 900 people, the sample used in this study was to use the Slovin formula approach, so that a sample of 90 people was taken at random. To test the analysis of research instruments used validity, reliability and classic assumption tests, then for statistical analysis and relationship analysis the Pearson product moment correlation was used, the coefficient of determination, multiple linear regression and to test the hypothesis the t test and F test were used. Based on the results of research that has been done, it can be seen that simultaneously product quality and price significantly influence customer loyalty. By comparing Fcount with ttable (82.536 > 3.10), it means that H0 is rejected and H1 is accepted, and H0 is rejected and H2 is accepted, so the research hypotheses proposed in this study prove that product quality and price together (simultaneously) affect the customer loyalty. The contribution of product quality and price to customer loyalty is 65.5%, while the remaining 34.4% is influenced by variables not examined besides product quality and price including marketing strategy, location, promotion, marketing mix, service quality, promotion and so. Keywords: Product Quality, Price, and Customer Loyalty
The Influence of Working Capital Turnover and Net Profit Margin (NPM) on Return on Asset (ROA) at PT Indofood Sukses Makmur Tbk (Case Study Listed on the Indonesia Stock Exchange for the 2015-2022 Period) Siti Rokayah; Asep Achmad Rifa’I
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i2.9964

Abstract

Researchers aim to determine the influence of Working Capital Turnover and NPM on Return On Assets. The object of this research was carried out at PT Indofood Sukses Makmur Tbk, with this type of research using a quantitative approach with an associative descriptive approach. Secondary data was collected from financial reports for 8 years, from 2015 to 2022, divided into 3 months. For data research, documentation techniques are used. The 2015–2022 financial reports are the subject of this research. A purposive sampling method was used. Next, the data for analysis is used through the classic assumption test, which consists of four tests: heteroscedasticity, normality, multicollinearity, and autocorrelation as a correlation study; analysis of the coefficient of determination; linear regression; and simultaneous and partial hypothesis testing. The research results show that working capital turnover partially and significantly has a negative effect on Return On Assets in the 2015–2022 period of PT Indofoood Sukses Makmur Tbk, while net profit margin has no effect on Return On Assets. On the other hand, working capital turnover and net profit margin simultaneously influence Return On Assets. Influential assets
Co-Authors Deri Firmansyah Dwinanto Priyo Susetyo Siti Rokayah Solly Aryza