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All Journal Jurnal Pariwisata Pesona Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia
Chamma Fitri Putri Pradjwalita Koesfardani
Kementerian Pariwisata dan Ekonomi Kreatif
Humanities Social Sciences

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POLA MUSIMAN KUNJUNGAN WISATAWAN MANCANEGARA AUSTRALIA KE NEGARA INDONESIA, THAILAND, DAN SINGAPURA Addin Maulana; Chamma Fitri Putri Pradjwalita Koesfardani; Norman Sasono
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4855

Abstract

The number of tourist arrivals is one of the main points in assessing the success of the tourism sector. Because of that, the seasonal pattern of tourist arrivals is an important thing that must be observed in making policies in the field of tourism marketing. Therefore, identifying seasonal patterns will influence the strategy of allocating available resources, especially in markets that have great potential in producing quality tourists like Australia. By using the calculation of Seasonality Ratio, Seasonality Indicator, Gini Coefficients, and Seasonality Index, this study compares the seasonal patterns of Australian tourists arriving in Indonesia with other competing countries, namely Singapore and Thailand. This research has succeeded in identifying that the Seasonality Ratio and Seasonality Indicator values show the pattern of Australian tourists arrives in Indonesia has more fluctuations every month. Despite this, the seasonal level of Australian tourists to Indonesia is low the same as the two other countries. This is seen from the results of the Gini Coefficient calculation in the three countries are below 0.5, or the difference in tourist arrivals per month is not significant. The Seasonality Index indicator shows that January, April, and December are the peak season periods for Australian tourists arriving Singapore and Thailand. However, this is different in Indonesia which is in the off-season phase. Thus, Indonesia has opportunities to optimize Australian tourist arrives in the off-season with the right marketing policies.
Pola Musiman Kunjungan Wisatawan Mancanegara Ke Bali Addin Maulana; Chamma Fitri Putri Pradjwalita Koesfardani
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 14 No. 2 (2020): December 2020
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v14i22020.73-90

Abstract

The seasonal pattern of tourist arrivals is an important element that must be observed in making policies in the field of tourism marketing. By using the method of calculation, the Seasonality Ratio, Gini Coefficients, and Seasonality Index, this study aims to identify seasonal patterns of foreign tourist arrivals to Bali during the past 5 years. This study shows that: First, foreign tourists’ arrivals to Bali showed insignificant levels of variation and an equation of seasonal variations patterns is found in 2015, 2016, and 2019. Second, foreign tourist arrivals to Bali had a distribution per month that is relatively evenly distributed, with low seasonal rates, or the difference between monthly arrivals has an insignificant difference in value. Third, peak season of foreign tourists’ arrivals to Bali was concentrated in July with a drastic increase from the previous month and accompanied by a slowing decline towards the off-peak season. So, it is necessary to do an appropriate marketing and resource allocation strategies to optimize each seasonal phase.
Co-Authors Addin Maulana Norman Sasono