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All Journal Jurnal Pariwisata Pesona Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan
Suardi Suardi
Politeknik Pariwisata Makassar
Education Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI KOMUNIKASI PRAMUWISATA DALAM MEMPROMOSIKAN PARIWISATA KOTA MAKASSAR Windra Aini; Hijrah Hijrah; Suardi Suardi
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4664

Abstract

This study aims to describe the communication strategies carried out by tour guides in promoting tourism of Makassar City. The communication made by tour guides has a strategic role in building a good impression with tourists. The good impression that tourists get can be an effective means of promotion when tourists share their experiences with others. The approach used in this research is a qualitative descriptive method with interviews as a data collection technique. There are 7 informants, all of whom are tour guides in Makassar city. The results showed that the Makassar city tour guide provided information using good communication, provided the best service and was able to understand the characteristics of tourists well.
STRATEGI PEMASARAN DESTINASI WISATA AIR PANAS WATERBOOM SULILI KABUPATEN PINRANG DI MASA COVID 19 Suardi Suardi
Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan Vol 17, No 1 (2021): Pepatudzu Volume 17, Nomor 1, Mei 2021
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Univ. Al Asyariah Mandar Sulbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/fkip.v17i1.1929

Abstract

This study aims: to explained the marketing strategy by manager of hot water tourism Sulili Waterboom Pinrang Regency to development of tourism destination potency in Covid 19 Era, and to implementation the marketing strategy by manager of hot water tourism Sulili Waterboom Pinrang Regency to development of tourism destination potency in Covid 19 Era. The analytical method used: the quantitative and qualitative method which source from primary and secondary data. The technique of data gathered include interview, observation, library research and documentation. Data obtained it to arrangement and preparation and analysis with used of qualitative descriptive such as the explained then to analysis and naration. The results of this study indicate: the manager of hot water tourism Sulili Waterboom Pinrang Regency applied of marketing strategy STP as the important strategy to increasingthe local and national tourism visiting come to Pinrang Regency for holiday and recreation which have contribution to increased the regional income. The pandemic Covid 19 era the total tourism visiting to decreasing, cause it require to applied of seriously attempt from management parties to commitment applied of marketing strategy STP which reorientation to increased the segmentation of local or national tourist, with marketing target for general visitor from all of ages and to become the positition of Waterboom Tourism Destination as the main of tourism visiting in Pinrang Regency.
Hubungan Tingkat Hunian Pengunjung Homestay terhadap Tingkat Pendapatan Owners di Desa Bontomarannu Kecamatan Uluere Kabupaten Bantaeng Provinsi Sulawesi Selatan Suardi Suardi; Muhammad Yusuf Yunus
Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan Vol 16, No 2 (2020): Pepatudzu Volume 16, Nomor 2, November 2020
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Univ. Al Asyariah Mandar Sulbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/fkip.v16i2.1766

Abstract

This study aims: to determine the relationship between visitor occupancy rates and the income level of owners of tourist homestays in Bontomarannu Village, Uluere District, Bantaeng Regency. The analytical method used 1) Simple Regression Analysis which is to find out the form of relationship between visitor occupancy rates (X) and owners (Y) income. 2) Simple correlation analysis is used to determine the closeness of relationship between two variables and to find out the direction of the relationship that occurs. 3) The Determination Coefficient can be used to find out how much the percentage of homestay relationships (variable X) to owners (Y) income. The results of this study indicate: 1) The number of visitors both local and foreign tourists fluctuate every month, except for 2 consecutive months, namely in April - May 2017 experiencing a decrease due to coinciding with the holy month of Ramadan and Idhul Fitri the majority of people in the village of Bontomarannu, are Muslim. 2) Based on the results of the calculation of correlation analysis, then r = 0.99, which means that there has been a perfect and positive linear relationship between variables x and y variables. 3) Based on the calculation in table t for a 5% error at df = n-2, obtained t table 1.701. It turns out that t count is 23.30> t table 1.701 thus, then the alternative hypothesis  is accepted and null hypothesis  is rejected, the conclusion is significant relationship between occupancy rate of visitors and income level of owners.
Co-Authors Hijrah Hijrah Muhammad Yusuf Yunus