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PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH Ubaidillah Ubaidillah
Jurnal Bisnis dan Manajemen Vol 4, No 1 (2017): Jurnal Bisnis dan Manajemen Volume 4 Nomor 1 Tahun 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.505 KB) | DOI: 10.26905/jbm.v4i1.1716

Abstract

Banking challenges in today's global competition directly sue the effectiveness of marketing strategies as a form of efforts to preserve and develop competitive advantage of a company, it can be achieved by one through Relationship Marketing strategies. The purpose of this study were (1) To analyze the direct effect of relationship marketing on customer loyalty. (2) To analyze the influence of Quality of Service directly on customer loyalty. (3) To analyze the effect of relationship marketing on customer loyalty through customer satisfaction. This research uses explanatory research type. The population in this study are customers who have become customers of funding of at least 1 year and has accounts that are still active status. sample used was 150 respondents. The instruments used in data collection was the questionnaire. The analysis technique used in this research is Structural Equation Modelling (SEM) using AMOS program. The results of this study show that Relationship Marketing has a direct influence on customer loyalty. Better service quality can increase customer loyalty funding. Relationship Marketing has an indirect effect on customer loyalty through customer satisfaction. Quality of service is a positive effect on customer loyalty through customer satisfaction. DOI : https://doi.org/10.26905/jbm.v4i1.1716
A fuzzy micro-climate controller for small indoor aeroponics systems Bambang Dwi Argo; Yusuf Hendrawan; Ubaidillah Ubaidillah
TELKOMNIKA (Telecommunication Computing Electronics and Control) Vol 17, No 6: December 2019
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/telkomnika.v17i6.12214

Abstract

The Indonesian agricultural sector faces challenges producing affordably priced food using sustainable practices. A soilless cultural practice, such as indoor aeroponics, is a compelling alternative to conventional agriculture. The objective of the present study was to develop a system for micro-climate management in a pilot-scale indoor aeroponics system. For this purpose, three fuzzy logic controllers were developed and evaluated to maintain plant chamber parameters (temperature, relative humidity, and light intensity) at desired set points controlled by embedded system controls designed using BASCOM-AVR software. The results showed that the fuzzy controllers provided excellent responses and experienced relatively low errors in all controlled parameters. All parameters changes followed the set point very smoothly and responded accordingly.The averaged percent of working times in which temperature, relative humidity, and light intensity were maintained within less than ±1°C, ±5%, and ±30 lux from the set points were found to be 88.43%, 95.91%, and 85.51%, respectively.