Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen
Pramita Enggarwati
Universitas Brawijaya
Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CITRA MEREK, KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN KONSUMEN Pramita Enggarwati
Jurnal Bisnis dan Manajemen Vol 4, No 1 (2017): Jurnal Bisnis dan Manajemen Volume 4 Nomor 1 Tahun 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.949 KB) | DOI: 10.26905/jbm.v4i1.1711

Abstract

The purpose of this study was to investigate the direct effect of brand image and service quality on customer satisfaction and customer loyalty. This study also investigates the indirect effect of brand image and service quality on customer loyalty through customer satisfaction as a mediating variable. Samples in this study amounted to 170 customers who buy products boutique Zoya in Malang. Sampling method is used purposive sampling method. Hypotheses testing in this research is used PATH analysis. The research found that brand image and service quality has a significant influence on customer satisfaction and customer loyalty. Consumer satisfaction has a significant influence on customer loyalty. Consumer satisfaction is also able to mediate indirect influence brand image and service quality on customer loyalty DOI : https://doi.org/10.26905/jbm.v4i1.1711
Co-Authors