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Impact of Employee Value Proposition on Hotel’s Employee Tiurida Lily Anita; Elang Kusumo; Sarfilianty Anggiani
Jurnal Bisnis dan Manajemen Vol 8, No 2 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 2 Tahun 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v8i2.5704

Abstract

This study aims to determine the direct and indirect influence between employee value proposition (EVP), and employee satisfaction (ES) on employee productivity (EP) in the Hospitality Industry, during the Covid 19 pandemic. This research was conducted by conducting observations and surveys to several hotels around the Jakarta area. Respondents in this study were employees who worked at the Hotel as many as 133 respondents, with sampling techniques using purposive sampling, data collection was conducted with the dissemination of questionnaires and this research was conducted with a descriptive quantitative approach. The analysis technique used is path analysis. The results showed that EVP had a positive and significant direct and indirect effect on employee productivity.
PENGARUH MOTIVASI PADA EMPLOYEE PERFORMANCE DI INDUSTRI PERHOTELAN Aditya Pratomo; Tiurida Lily Anita; Elizabeth Bryana Stone
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.2304

Abstract

Penelitian ini bertujuan untuk mempelajari pengaruh motivasi intrinsik dan ekstrinsik terhadap kinerja karyawan. Secara umum karyawan jelas bekerja untuk mendapatkan tunjangan moneter, namun kompensasi dan penghargaan moneter ini bukan satu-satunya persyaratan bekerja untuk semua karyawan. Beberapa dari mereka membutuhkan kenaikan gaji dan bonus untuk membuat diri mereka termotivasi sementara yang lain membutuhkan pengakuan dan tunjangan non-moneter. Penelitian ini bertujuan untuk membahas bagaimana motivasi ekstrinsik dan intrinsik dapat menghambat atau meningkatkan tingkat motivasi karyawan. Motivasi intrinsik dan ekstrinsik dikatakan memiliki dampak signifikan terhadap kinerja karyawan. Studi ini meneliti karyawan industri perhotelan untuk mempelajari pengaruh motivasi intrinsik dan ekstrinsik terhadap kinerja karyawan. Ada hubungan positif motivasi intrinsik dan ekstrinsik karyawan dengan kinerja mereka. Dengan meningkatnya motivasi intrinsik dan ekstrinsik, kinerja karyawan cenderung meningkat juga.
Technologically Influential Hospitality: Recognizing the Drivers of Smart Hotel Visitation Arif Zulkarnain; Tiurida Lily Anita; Tri Wiyana; Abdul Rauf Ridzuan
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.015

Abstract

Objectives: Following the concept of smart hotels, this study aims to analyze the relationship between technology readiness, amenities, perceived usefulness (PU), perceived ease of use (PEOU), and visiting intentions. In addition, this study seeks to identify specific elements of technology amenities that significantly influence guests' intention to visit. Thus, this study is expected to fill a gap in the literature and propose a more comprehensive conceptual framework for understanding guest behavior in the context of smart hotels.Methodology: This study used quantitative research methods with the unit of analysis being visitors to five-star hotels in Jakarta. Purposive sampling was used to select participants who met the research criteria, resulting in a total of 290 respondents. Data collection was conducted using an online questionnaire distributed through social media. Data analysis techniques used in this study included Partial Least Squares - Structural Equation Modeling (PLS-SEM) to test the relationship between variables.Finding: The results indicate that technology amenities significantly affect PEOU, PU, and visiting intention. Meanwhile, technology readiness affects PEOU and PU but does not directly influence visiting intention. PU and PEOU mediate the influence of TR and TA on visiting intention, indicating that perceptions of ease and usefulness are the main mechanisms that bridge the relationship between technological factors and consumer behavior.Conclusion: This study concludes that technology amenities have a significant effect on PEOU, PU, and visit intention. Meanwhile, technologyl readiness affects PEOU and PU but does not directly affect visit intention. PU and PEOU become mediating variables of the effect of TR and TA on visit intention.
The Effect of Brand Personality and Customer Satisfaction to Customer Loyalty at The Mall: A Study Case Tiurida Lily Anita
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): International Journal of Tourism & Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v2i1.352

Abstract

Visiting a mall nowadays become popular activities that many people do to entertain themselves, family or friends. With so many malls around, each visitor must have one favorite mall he or she preferred to go to. Some customer preferred to go to one mall and other customer preferred other mall. This study aims to analyzed if the customer loyalty to a preferred mall was because the effect of the mall’s brand personality and customer satisfaction. The study took place at Botani Square Shopping Mall, Bogor City. Method analysis used on this study is a multiple regression analysis. The Result of this study conclude that the study of the effect of Brand personality and Customer Satisfaction to Customer Loyalty clearly shows that brand personality and customer satisfaction have an influence on customer loyalty to visit Botani Square Shopping Mall, Bogor City. Keywords: Brand Personality, Customer Satisfaction, Customer Loyalty