Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Manajemen
Muhammad Ashur
Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya
Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH DUKUNGAN SOSIAL, PERSEPSI RISIKO DAN INTERAKSI SOSIALTERHADAP KEPERCAYAAN DAN NIAT PEMBELIAN KONSUMEN PADA MEDIA S-COMMERCE (Studi Pada Konsumen S-Commerce Di Indonesia) Muhammad Ashur
Jurnal Bisnis dan Manajemen Vol 3, No 1 (2016): Jurnal Bisnis dan Manajemen Volume 3 Nomor 1 Tahun 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v3i1.79

Abstract

The rapid growth of social media in Indonesia leads the user to a level which the form of a new business plan can be developed that is social commerce. S-commerce is a new evolution in the world of internet commerce utilizing social media as a business platform. This study aimsto analyze the effect of social support, risk perception, and social interaction of trust and s-commerces consumer purchase intentions in Indonesia. Respondents were 148 Facebook user in Indonesia. Data collection through an electronic questionnaire survey method that has been deployed in social networks facebook. Methods and data analysis technique using Structural Equation Model (SEM) Partial Least Square (PLS). The results showed that social support has dominant effect on consumers purchase intentions. These findings provide a new view about consumers activity in social media and has implication on s-commerce company strategy in Indonesia.
Co-Authors