<![CDATA[Abstract: The purposes of this research are know the effectiveness of social enterprises doing their social activities during the COVID-19 pandemic and measure how effective they are. This research was conducted at Nara Kreatif Foundation, especially on their social activities PKBM Nara Kreatif. The study used quantitative methods with a descriptive approach. The population in this research were citizens learning the C package of PKBM Nara Kreatif as many as 105 people with sample of 83 people. Data collection techniques used questionnaires and documentation. Data analysis used quantitative analysis and effectiveness analysis. The results of the research showed the left-sided test t-one sample value tcount20,270 > ttable1.98932 so Ho : effectiveness of social enterprise during the COVID-19 pandemic of ≥ 70% accepted. Based on the effectiveness analysis, the effectiveness value of social enterprise is 84.77% which means very effective in doing their social activities during the COVID-19 pandemic.Keywords: effectiveness, social enterprise, pandemic. Abstrak : Penelitian ini bertujuan untuk mengetahui efektivitas social enterprise dalam melaksanakan kegiatan sosialnya di masa pandemi COVID-19 dan mengukur seberapa besar efektivitasnya. Penelitian ini dilakukan di Yayasan Nara Kreatif terutama pada kegiatan sosialnya Pusat Kegiatan Belajar Masyarakat (PKBM) Nara Kreatif. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah warga belajar paket C Pusat Kegiatan Belajar Masyarakat (PKBM) Nara Kreatif sebanyak 105 dengan sampel sebanyak 83 orang. Teknik pengumpulan data menggunakan kuisioner dan dokumentasi. Analisis data menggunakan analisis kuantitatif dan analisis efektivitas. Dari hasil penelitian diperoleh bahwa uji pihak kiri t-one sampel nilai thitung20,270 > ttabel 1,98932 sehingga Ho : efektivitas social enterprise selama pandemi COVID-19 sebesar ≥ 70% diterima. Berdasarkan analisis efektivitas, nilai efektivitas social enterprise sebesar 84,77% sehingga dikategorikan sangat efektif dalam melaksanakan kegiatan sosialnya di masa pandemi COVID-19.Kata kunci : efektivitas, social enterprise, pandemi.]]>
