Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Ekonomi, Manajemen, Akuntansi
Cicilia Angelisca
Universitas Pelita Harapan
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Strategi Pemasaran Terhadap Keputusan Menginap Konsumen di Hotel Kyriad Muraya Aceh pada Era Transisi New Normal Juliana Juliana; Amelda Pramezwary; Cicilia Angelisca; Gloria Caroline Patras; Michelle Michelle
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 5, No 2 (2021): Oktober 2021
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v5i2.1807

Abstract

The Covid-19 widespread has debilitated the inn industry division and experienced a decrease in the number of guests. The showcasing procedure is one way that the hotel industry has actualized to outlive and work amid this widespread. The showcasing methodology connected is the 4P promoting procedure (showcasing blend), which comprises item, cost put, and advancement. This ponders points to look at whether the marketing procedure, which comprises four factors, features a critical impact on the choice to remain visitors at the Kyriad Muraya Aceh Hotel. The investigation strategy in this think about is different direct relapse investigation. The sampling strategy utilized was comfort examining. Based on the inquiry, the showcasing procedure factors within the shape of an item, cost, put, and advancement altogether impacts buyer choices to remain at the Kyriad Muraya Aceh Hotel. In this study, R2 was 0.881, which stated that the effect of product, price, place, and promotion on consumers' decision to stay at the Kyriad Muraya Aceh Hotel was 88.1%.Keywords: Marketing strategy, consumer decisions, hotels, covid-19 pandemic Pandemi Covid-19 telah melemahkan industri perhotelan dan jumlah wisatawan juga menurun. Strategi pemasaran adalah salah satu metode yang diterapkan oleh industri perhotelan untuk bertahan dan beroperasi selama pandemi ini. Strategi pemasaran yang diterapkan adalah strategi pemasaran 4P (bauran pemasaran) yang meliputi produk, harga, lokasi dan promosi. Penelitian ini bertujuan untuk mengetahui apakah strategi pemasaran yang terdiri dari empat variabel memiliki pengaruh yang signifikan terhadap keputusan tamu yang menginap di Kyriad Muraya Aceh Hotel. Metode penelitian dalam penelitian ini adalah analisis regresi linier berganda. Metode pengambilan sampel yang digunakan adalah convenience sampling.Berdasarkan hasil penelitian, variabel strategi pemasaran yang berupa product, price, place dan promotion memberikan pengaruh yang signifikan terhadap keputusan konsumen untuk menginap di Hotel Kyriad Muraya Aceh. Pada penelitian ini didapatkan R2 sebesar 0,881 yang menyatakan bahwa pengaruh yang diberikan oleh product, price, place dan promotion terhadap keputusan menginap konsumen di Hotel Kyriad Muraya Aceh adalah sebesar 88,1%.Kata kunci : Strategi pemasaran, keputusan konsumen, hotel, pandemi covid-19
Strategy Marketing Mix Born Neo Café at South Pontianak Cicilia Angelisca; Juliana Juliana; Arifin Djakasaputra
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 2: Januari-Juni 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v2i2.1523

Abstract

Along with the development of the times, businesses or businesses engaged in the F&B industry, especially cafes, are growing rapidly. Café is no longer a place to buy food and drinks but also to fulfill one's social needs, namely to increase prestige and recognition. In Indonesia, the current Cafe business, especially in big cities, is growing rapidly, B-Neo Café is one of the cafes built in Pontianak City with a 5 star concept, the business feasibility study at Born-Neo Café aims to analyze whether Born-Neo Café Neo Café is worthy as a business or not based on strategy marketing mix. Based on all analysis and business aspects, including market and marketing aspects in implementing the marketing mix strategy, it can be concluded that Born-Neo Café is a viable and profitable business to run. Suggestions for further research can carry out a marketing strategy using business canvas model analysis, using porter's five forces analysis and strategies for determining segmenting, targeting, positioning.
Co-Authors Amelda Pramezwary Djakasaputra, Arifin Gloria Caroline Patras Juliana, Juliana Michelle Michelle