Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Keuangan dan Perbankan
ADINOTO NURSIANA
STIE Wiyatamandala
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH INTERNET BANKING, KUALITAS LAYANAN, REPUTASI PRODUK, LOKASI, TERHADAP LOYALITAS NASABAH DENGAN INTERMEDIASI KEPUASAN NASABAH ADINOTO NURSIANA
Jurnal Keuangan dan Perbankan Vol 19, No 3 (2015): September 2015
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.123 KB) | DOI: 10.26905/jkdp.v19i3.43

Abstract

Customer loyalty is one of the important factor that affect the growth of the bank. This research examined the effect of internet banking, service quality, reputation, product, and location on customer loyalty with the intermediation customer satisfaction. As analycal tool in this research is using software LISREL 8.80.Result from this research. first, internet banking has a negative and not significant impact on customer satisfaction and customer layalty, second, service quality, reputation, product, and location have a positif and significant impact on customer satistaction, but its have a negative and not significant impact on customer layalty, third, customer satisfaction has a negative and not significant impact on customer loyalty. So as to enhance customer loyalty, banks need to provide the best relationship between banks marketer and customer.
Co-Authors