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All Journal JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Indian Journal of Forensic Medicine & Toxicology
Pooja Sharma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

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Impact of Covid 19 Pandemic on Dentists: Psychological Evaluation using DASS 21 Vineet Golchha; Pooja Sharma; Bhuvan Deep Gupta; Nancy Yadav
Indian Journal of Forensic Medicine & Toxicology Vol. 15 No. 2 (2021): Indian Journal of Forensic Medicine & Toxicology
Publisher : Institute of Medico-legal Publications Pvt Ltd

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37506/ijfmt.v15i2.14493

Abstract

Background: The outbreak of coronavirus disease 2019 (COVID-19) in the area of Wuhan, China, hasevolved rapidly into a public health crisis. Despite having high standards of knowledge and practices, dentalpractitioners around the globe are in a state of anxiety or fear. Being on the list of high-risk professions,dentists are very much expected to develop stress due to the current pandemic situation indicating a need toevaluate the effect of COVID 19 on the psychological status of Indian dentists.Methodology: The data was collected through well-structured Google form from 500 dentists workingin Delhi NCR. The entire form had two components. The first part of the form collected the informationregarding the demographic profile of the dentists whereas the second part of questionnaire consisted ofpsychological evaluation using well established psychological scale DASS 21.Result: The results showed that 8% of Indian dentist showed signs of severe depression and 17% hadmoderate signs. 9% showed moderate and 13% showed mild anxiety. 8% showed severe stress and 24%had moderate signs of stress. Significant correlation was found between depression and anxiety with stress.Conclusion: Dentists are undergoing stress which in turn can have adverse effects on their physical andmental well-being in a long run. There is a need to evolve with the current COVID 19 pandemic andbrainstorming the ways to encourage the safer practice and decrease the levels of depression, anxiety andstress among dentist.
Innovative Marketing Tools: A Case Study of IDFC Mutual Fund Pooja Sharma; Manisha Gupta
Journal of Accounting, Business and Management (JABM) Vol 23 No 2 (2016): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.793 KB)

Abstract

The present study is based on various innovative physical tools, videos and movies “One Idiot” and “Bachat Nivesh Badhat” made by IDPC (Infrastructure Development Finance Company) mutual fund company. IDFC has made various tools but in this study taken only Pyramid puzzle, T-puzzle and newspaper tool. Marketing tools made by IDFC mutual funds are game changer for a mutual fund industry. The purpose of the study is to study the effect of IDFC movies “One Idiot” and “Bachat Nivesh Badhat” on customer, effect of various physical tools made by IDFC on customer to understand their needs and effect of game changer tools of IDFC by creating more happy mutual fund investors. The study is based on respondents of 200 investors of Jalandhar and Hoshiarpur. The study concludes that with the help of tools and movies made by IDFC it had brought ease in the customers to understand the concept and make a wiser decision rather than just depending on the thorough concept. Thus, marketing strategies plays an important role in the overall market development and this will expand the investors’ base of mutual fund industry.
Co-Authors Bhuvan Deep Gupta Manisha Gupta Nancy Yadav Vineet Golchha