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Slamet Wahyudi
Dosen Program Studi Sekretari (Administrasi Bisnis), Politeknik Ubaya, Surabaya
Economics, Econometrics & Finance Social Sciences

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HOW TO WIN INDONESIAN MOVIE VIEWERS: CASE OF VILLAGE CINEMA AUSTRALIA Slamet Wahyudi
Jurnal Bisnis Terapan Vol. 2 No. 01 (2018): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.511 KB) | DOI: 10.24123/jbt.v2i01.1084

Abstract

Australia and Indonesia have a close relationship in many busineses areas including entertainment. This paper focuses on how Australia’s Giant Cinema expands its business into Indonesia. Since many Indonesians stayed in Australia and experience directly Australian products and services, they are aware that Australian products had a high quality. Fortunately, vice versa, Australians are quite familiar with Indonesian culture. This is an opportunity for Village Cinema to enter Indonesian Market. This paper will start with market segmentation and Village cinema’s target customers; furthermore it draws Village’s position map comparing to its competitors in Indonesian market. Not to mention that Indonesian Cineplex has been quite established in many Indonesian primary cities with XX1, 21 Cineplex and CGV formerly Blitz Megaplex lead the market share accordingly. However, there were some marketing strategies Village Cinema should choose, including product, price, promotion and distribution strategy. There is a chance for Village cinemas to be a multinational cinema company player in Indonesia.
ENCOURAGING EMPLOYEE’S INTRAPRENEURSHIP HABIT TO REDUCE CORRUPTION Slamet Wahyudi
Jurnal Bisnis Terapan Vol. 3 No. 01 (2019): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.532 KB) | DOI: 10.24123/jbt.v3i01.1979

Abstract

Indonesia recently ranked 96th for corruption index from 180 countries, means that still a lot of effort needed to reduce the number. The Imposing of laws for those who commit corruption and bribery have been implemented. Moreover, Government and Schools though people and student how to prevent it. Corruption becomes the main topic in everyday news. This paper tries to propose another action in order to reduce it namely Intrapreneurship. Intrapreneurship is similar to entrepreneurship, the first term refer to employees develops new business ideas for their companies within the company. On the other hand, Entrepreneurships defines as someone who starts up a new business with creativity to gain profit for better living using their own resources. This paper with design thinking method aims to find out some strategies how company could implement this program and at the end could reduce corruption.
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