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All Journal Jurnal Logistik Indonesia JURNAL LENTERA BISNIS
Mariah Mariah
Kalbis Institute
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Sikap pada Ebook dan Sikap pada Buku Fisik terhadap Minat Baca Masyarakat di Era Industri 4.0 Dewi Nurbaiti; Mariah Mariah
Jurnal Logistik Indonesia Vol 4, No 1: April 2020
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.188 KB) | DOI: 10.31334/logistik.v4i1.875

Abstract

One of the creative industry’ products which are inside of it are writings and pictures produced from one's creative thinking is book. For some communities, reading physical books are still an option if compared with reading digital book or called e-book. This is related with the age, neighborhood, social status and the level of education. Along with the development of the times, there has been a lot of growing up the publishing industry and also the profession of book writer, but it is not end by printing physical books, but in digital platform only. The process of e-book selling is increase every day and it become a capable industry to sustain the economic needs of communities. The quantitative research that compiled by collecting questionnaire data to the people of Jakarta and surrounding areas provides data presentation that Ebooks and physical books are important factors that influence people's interest in reading in the industrial era 4.0. Both types of books have their own appeal to attract individual mints according to different age groups.
PENGARUH INOVASI PRODUK, SOCIAL MEDIA MARKETING DAN CITRA MEREK TERHADAP MINAT BERKUNJUNG WISATAWAN DAN DAMPAKNYA TERHADAP IMPULSIVE BUYING PADA SEKTOR UMKM KERAJINAN TANAH LIAT DI DESA WISATA GERABAH KASONGAN YOGYAKARTA Mariah Mariah; Siti Ruhana Dara
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.375

Abstract

This study aims to analyze the effect of product innovation, social media marketing and brand image on the interest of tourist visits and its impact on impulsive buying in the clay craft UMKM sector in the village of Kerabah Kasongan, Yogyakarta. This research has a type of quantitative research with 100 respondents who are consumers. clay crafts. The sampling method was purposive sampling. This study uses quantitative research methods by conducting surveys, the results of validity and reliability tests using SPSS v 20.0, and hypothesis testing is carried out using multiple linear regression methods. The results showed that product innovation had no effect on visiting interest, social media marketing had an effect on visiting interest, brand image had an effect on visiting interest and visiting interest had an effect on impulsive buying.Keywords:  product innovation, social media marketing, brand image, impulsive buying, interest in visiting.
Co-Authors Dewi Nurbaiti Siti Ruhana Dara