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All Journal Majalah Ilmiah Bijak JAMBIS : Jurnal Administrasi Bisnis
Nur El Ikhsan
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Market Climate and Customer Preferences Towards Franchisor of Islamic Kindergarten in Shah Alam Nur El Ikhsan
Majalah Ilmiah Bijak Vol 15, No 1: March 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (744.663 KB) | DOI: 10.31334/bijak.v15i1.131

Abstract

This study aims to identify market climate and customer preferences of people around Shah Alam, Malaysia towards franchisor of Islamic kindergarten. The research method used is quantitative approach and questionnaires are distributed to 40 parents around Shah Alam who have children and putting their children to have pre-education among 3 Islamic kindergarten brand.  The result of this study explained that most consumers engage their children to pre institutions the school grounds to increase the ability and social interaction.  The main consideration consumers in choosing pre -school education are the type of program services offered and teacher skills and knowledge. While biggest decision maker was the husband.  Price sensitivity is low with costs incurred for pre-school activities people feel suitable is more than RM 200 per month. Lastly, if consumers are not satisfied then the action taken is complain directly to the pre-school and directly stop using the service.
ANALISIS STRATEGII PEMASARANI DI PT. ACEI HARDWAREI CABANGI DEPOK Nur El Ikhsan; Mercy S Devina dei Fretes; Rizky Pandiansyah
JAMBIS : Jurnal Administrasi Bisnis Vol 3, No 3: Juni 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i3.3175

Abstract

This research aims at determining the role of SWOT analysis in facing market competition during the Covid-19 Pandemic. The problem in this research is “How does SWOT analysis play a role in facing market competition during the Covid-19 Pandemic at PT. ACE Hardware Depok Branch.” The research methods used are descriptive analysis research method, SWOT Matrix, External Factor Evaluation-EFE Matrix, and Internal Factor Evaluation-IFE Matrix. The results of the research show that the competitive strategy currently implemented by PT. ACE Hardware Depok Branch does not only provide quality products at affordable prices but also considers maximum delivery services, makes maximum use of product sales through social media, and maintains the company's image in public so as to increase customer loyalty. The weighted value of Internal Factor Evaluation Matrix (IFE Matrix) is 2.85 which indicates that the position of PT. ACE Hardware Depok Branch has a very strong internal position. Meanwhile, the weighted value of the External Factor Evaluation Matrix (EFE Matrix) is 3.02 which indicates that PT. ACE Hardware Depok Branch, in facing the dynamics of the external environment the company's position, is relatively strong.
Co-Authors Mercy S Devina dei Fretes Rizky Pandiansyah