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All Journal Majalah Ilmiah Bijak JAMBIS : Jurnal Administrasi Bisnis
Dewi Nurbaiti
Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Store Atmosphere and Prices on Purchase Decisions Case Study at Identic Coffee Jakarta Pusat Brigitte Olivia Cahya; T. S. Reza; Dewi Nurbaiti
Majalah Ilmiah Bijak Vol 18, No 2: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v18i2.1770

Abstract

Consumers of products and services and goods always consider many things before actually making a decision to buy. Including coffee beverage products, in addition to the price, the shop atmosphere factor is also a consideration for potential consumers. This study aims at determining the effect of Store Atmosphere and Prices on Purchasing Decisions at Identic Coffee in Central Jakarta. This study used quantitative research methods with associative types and primary data as a source of data obtained from questionnaire results. The population of this study was cafe consumers isolated at Cempaka Putih street 114, Central Jakarta with population of 394 people, and samples of 79 people. The analytical methods used is were validity, reliability, normality tests, multiple linear regression correlation coefficient analysis, determinant coefficient test and hypothesis test using SPSS. The results of this study showed that: Store Atmosphere had a positive effect on Purchasing Decisions with a regression value of 0.653 and a significance level of 0.000. Price had a positive effect on Purchasing Decisions with a regression value of 0.686 and a significance level of 0.000. Store Atmosphere and Price simultaneously had a positive effect on Purchasing Decisions with a calculated F value of 13.607 greater than the F tabel of 3.12 and a significance level of 0.000 less than 0.05 (4) The amount of the effect of Store Atmosphere and Price on Purchasing Decision was 77.60% while the remaining 22.40% was effected by other variables not examined by the author.
Pengaruh Brand Awareness dan Harga Terhadap Keputusan Pembelian Tiket Bus DAMRI di Bandara Soekarno - Hatta (Studi pada Penumpang Bus DAMRI Tujuan Kota Bekasi di Bandara Soekarno - Hatta) Via Siti Fatimah; Syahrul Reza; Dewi Nurbaiti
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 5: Oktober 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i5.2330

Abstract

This study aims to determine the effect of Brand Awareness and Price on the Decision toPurchase DAMRI Bus tickets at Soekarno - Hatta Airport. This study uses quantitative researchmethods with associative types and with primary data as a source of data obtained from theresults of the questionnaire. The population of this study were passengers and airportemployees who took the DAMRI route from Soekarno Hatta Airport to Bekasi in March whosepopulation is not known with certainty and with a sample of 110 people. The analytical methodused is validity test, reliability test, normality test, analysis of multiple linear regressioncorrelation coefficients, coefficient of determination test, and hypothesis testing using SPSS.The results of this study indicate that: (1) Brand Awareness has a positive effect on PurchaseDecisions with a regression value of 0.538 and a significance level of 0.000 (2) Price has apositive effect on Purchasing Decisions with a regression value of 0.474 and a significance levelof 0.000 (3) Brand Awareness and Price simultaneously has a positive effect on PurchaseDecisions with a calculated F value of 9.056 which is greater than F table of 3.08 and asignificance level of 0.000 less than 0.05 (4) The magnitude of the influence of BrandAwareness and Price on Purchase Decisions is 62.20% while the rest 37.80% is influenced byother variables not examined by the author.
Co-Authors Brigitte Olivia Cahya Syahrul Reza T. S. Reza Via Siti Fatimah