Rustini Rustini
Institut Ilmu Sosial dan Manajemen STIAMI

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ANALISIS PENGARUH BAURAN PRODUK TERHADAP MOTIVASI KUNJUNGAN WISATAWAN (STUDI KASUS MUSEUM TEKSTIL, JAKARTA) Rustini Rustini
Majalah Ilmiah Bijak Vol 13, No 1: march 2016
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.693 KB) | DOI: 10.31334/bijak.v13i1.49

Abstract

There were few studies concerning product mix. The research object of this study was Museum Textile Jakarta, where researcher was enthusiastic to observe the influence of product mix towards motivation of tourists visit. The research showed the researcher desire as well to museum tourism which Indonesian did not interest much to visit them, it was contrary with European for instance. Hopefully, this research was able to enhance Indonesian motivation to love more museum world thus coming to visit them eventually. The research reviewed 5 product mix variables (X), i.e., Type, Quality, Packaging, Positioning and Service and 2 motivation variables (Y), i.e., push factors and pull factors. From Stepwise method, result obtained was the most influence variable of X variable towards Y variable was Packaging.
Pelayanan Tuan Rumah Homestay dalam Mendukung Pengembangan Pariwisata Berbasis Masyarakat (Community Based-Tourism) di Desa Wisata Wates Jaya, Kabupaten Bogor Rustini Rustini
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 3, No 1: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.723 KB) | DOI: 10.31334/jd.v3i1.1805

Abstract

During pandemic, people still want to take some vacation. Desa wisata is an alternative of tourism destinations to go without connecting to many people simultaneously. Spending time by staying at homestay is an alternative way for tourists to do their vacations. The purpose of this study was to know how the service of homestay’s host gave its support to the development of community based-tourism in Desa Wisata Wates Jaya, Kabupaten Bogor. This study was conducted by using Purposive Sampling sample technique and descriptive-qualitative method which will result in findings without the assistance of statistical procedure or form of calculations in its analysis. The primary data of this study wascarried out through interviews and observation. While secondary data was taken from various written sources and documentation. The theory used was according to Zithaml dan Bitner (1996), that service has 5 (five) aspects, namely reliability, assurance, tangible, empathy and responsiveness. The result of this study could be concluded that the service of homestay’s host in supporting the development of community based-tourism in Desa Wisata Wates Jaya, Kabupaten Bogor wasconsidered still had lacks of the 5 aspects mentioned-above