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All Journal Majalah Ilmiah Bijak JAMBIS : Jurnal Administrasi Bisnis
Ghita Yasaningthias
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Sikap Penumpang Garuda Indonesia Terhadap Tray-Set Green Product Ghita Yasaningthias
Majalah Ilmiah Bijak Vol 15, No 1: March 2018
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (867.614 KB) | DOI: 10.31334/bijak.v15i1.129

Abstract

The purpose of this study was to analyze the relationship between the attitude toward the behavior (ATB) of using the tray set green product to the intention of using the tray-set green product, to analyze the relationship between the subjective norms (SN) to the intention of using the tray-set green product, to analyze the relationship between the perceived behavioral control (PBC) to the intention of using the tray-set green product, to analyze the consumers’ attitudes toward the preferences of the desired attributes of the tray-set green product and to formulate the managerial implications which can be applied by PT Garuda Indonesia.  The data collection was conducted in July – August 2012. Data was collected from 200 respondents who had used the services of PT Garuda Indonesia. Descriptive, Konjoint, and Structural Equation Modeling (SEM) was used to analyze the relationship between ATB, SN and PBC to the interest of using tray-set green product. The result of the study indicated that the attitude Toward Behavior, Subjective norms, perceive behavioral control had significant value to the interest. The attributive preferences desired from the tray-set green product are stronger materials, eco-friendly packaging and interesting shapes. The result of this study recommended that to improve the marketing mix strategies to enhance the passengers’ interest in using tray-set green product.
PENGARUH INFLASI, JUMLAH UANG BEREDAR, dan SUKU BUNGA BANK INDONESIA TERHADAP NILAI TUKAR RUPIAH TAHUN 2013-2021 Vania Fitri Latifah; Mohammad Sofyan; Ghita Yasaningthias
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 6: Desember 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i6.2799

Abstract

This study aims to determine the simultaneous effect of inflation, money supply, and Bank Indonesian interest rates on the Rupiah exchange rate in the 2013-2021 period. This research is a descriptive verificative study with a quantitative approach. The population in this study is all data on the monthly series of inflation, money supply, and Bank Indonesian interest rates against the Rupiah exchange rate for the period 2013-2021. The type of data used is secondary data series per month in 2013-2021 which is available and published by Bank Indonesia, Trade Data Unit and the Central Statistics Agency. Data analysis in this study was carried out using the technique of multiple linear regression analysis. The results of this research show that inflation, money supply, and Bank Indonesian interest rates have a significant influence on the Rupiah exchange rate in 2013-2021. The F test found a Sig F value of 0.00 < 0.05 with Fcount > from the Ftable, i.e. 189.5630 > 2.68.
Co-Authors MOHAMMAD SOFYAN Vania Fitri Latifah