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Mulyo Budi Setyawan
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Economics, Econometrics & Finance

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PENGARUH CITRA MEREK, NILAI, KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi: Pada Pelanggan Pasta Gigi Pepsodent di Kelurahan Sukolilo – Pati) Rif’an, 08.05.51.0052 Mohamad; Budi Setyawan, Mulyo
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Sukolilo-Starch. Determination of the samples was done by using "purposive sampling" which is a technique of determining if the information for the data samples taken from specific targets, bytaking a sample with specific criteria to be selected into the sample and the number of samples taken as many as 100 people .Data collected were analyzed using Analysis factor to test the validity of the question items The study entitled "Effect of Brand Image, Value, Customer Satisfaction Of Customer Loyalty" is done in order to analyze customer loyalty Pepsodent toothpaste products in the Village Sukolilo-Pati. The population in this study is the customers who use Pepsodent toothpaste products in the Village, alpha cronbach formula to test the reliability, regression analysis to test each variable partially free with koefesiensi detrminasi tested. The results showed that the brand image but not significant positive effect on customer loyalty. Has positive and significant value to the customer loyaliyas. Customer satisfaction but not significant positive effect on customer loyalty.Keywords: brand image, value, Customer Satisfaction and Customer Loyalty.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KLINIK KECANTIKAN CORPODERMA RUMAH SAKIT KELUARGA SEHAT PATI Sutiyana, 08.3502.0725; Budi Setyawan, Mulyo
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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In making a purchase, consumer behavior is influenced by several factors, including factors of product quality and service quality. Related to this study sought to determine the factors whichdetermine consumer decisions in the conduct of research, especially related to the quality factor of the product and service quality, which one of these factors to be the most dominant factor in the purchasing decision. The population in this study were respondents or consumers who are patients of the Clinic Beauty Corpoderma Starch. The sampling technique used in this study was purposive sampling sanpel selection based on certain criteria, namely the number of patients accounted for 4015 of the years 2007-2011, to determine the number of samples used Slovin formula. So the number of samples to be used dala study is a minimum of 100 respondents. Which in this study used sampling techniques with accidental sampling the individual who placed the study found. Based on the results of analysis using multiple linear regression test is known that there is a positive and significant relationship between the quality of the product (X1) with the purchase decision (Y), there is a positive and significant relationship between quality of service (X2) with the purchase decision (Y). Based on the analysis of the coefficient of determination factor variables influence the quality of the product (X1) and the variable quality of service (X2) jointly influence the purchase decision variable (Y) is equal to 79.9% while the remaining 20.1% is influenced by other variables not included in this study.Key words : Quality Product,Quality Service, dan Purchase Decision.
Co-Authors 08.05.51.0052 Mohamad Rif’an 08.3502.0725 Sutiyana