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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Dinamika Ekonomi dan Bisnis al-Uqud : Journal of Islamic Economics EKONOMIKA SYARIAH : Journal of Economic Studies JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Nusantara Islamic Economic Journal EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Rekognisi Ekonomi Islam (JREI)
Edi Susilo
Universitas Islam Nahdlatul Ulama Jepara
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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STRATEGI PEMASARAN AGEN ASURANSI PRULINK SYARIAH DI KABUPATEN JEPARA Edi Susilo; Maghfirotun Nikmah
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 2 No. 2 (2018): Juli-Desember 2018
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v2i2.665

Abstract

This study aims to analyze insurance agent marketing strategies to get new customers of Sharia Prulink Insurance in Jepara Regency. The study used descriptive analytical qualitative methods. Data obtained by observation, interviews, literature studies, documentation, data processing, data presentation, and conclusions. The results of the study show that the insurance agent's strategy to get new customers is to maintain a cycle: Planning, Prospects, Approaches, Fact Finding, Presentation, Dealing with objections and Closing. To maintain and improve customers, insurance agents take steps: know your costomer (KYC), visit customers regularly; explain the benefits of insurance, serve excellence, willingness to serve customers who need help for their insurance, and awards on customers' birthdays.
Co-Authors A Khoirul Anam A. Khoirul Anam Anjar Wulan Sari Asep Gugun Gumilar Maghfirotun Nikmah Novi Nurul Haibah Ratna Ayu Widyastuti Sadiyah, Mahmudatus Sharla Putri Rania