M. Sholihin
University of Muhammadiyah Lampung

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Analysis of the Role of Muhammadiyah in Solidarity Buying and Empowering UMKM in the Covid 19 Abizar Abizar; M. Sholihin; Nina Ramadhani Wulandari
Jurnal Ilmiah Ekonomi Islam Vol 8, No 1 (2022): JIEI : Vol. 8, No. 1, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i1.4580

Abstract

Muhammadiyah has a role in the life of the Indonesian nation. Muhammadiyah has a position, contribution, and an important role in enlightening the condition of the nation. Muhammadiyah is a religious organization that always adheres to good deeds, not only in matters of religion, but also seeks to improve welfare, by playing an active role in community empowerment, including UMKM. The role of Muhammadiyah focuses on all aspects of social and economic life. Muhammadiyah is certainly a very valuable asset, especially when the community is in difficult conditions. Covid-19 causes economic activity and sales of goods in all sectors to decline. Covid 19 suppresses the level of welfare of the community, UMKM, and workers. This condition requires the role of all parties, the government, the community and various groups, the existence of efforts and strategies as well as the role of Community Organizations including Muhammadiyah to improve conditions, carry out social solidarity, mutual cooperation, and community empowerment are highly expected. Seeing this condition, it is important to conduct related research; Analysis of the Role of Muhammadiyah in Solidarity Buying and Empowerment of UMKM so that the evaluation and role of Muhammadiyah are effective and efficient for the Indonesian people and become other pilot materials. Muhammadiyah Lampung has been proven to have played an active role in the solidarity buying program and empowering UMKM during the COVID-19 period on health, economy and other social communities. The role of Muhammadiyah focuses on aspects of the impact of health and food security, several business charities of Muhammadiyah in Lampung work hand in hand with stakeholders to overcome the impact of covid 19. However, the solidarity buying program and the empowerment of UMKM have not been significant as a flagship program in a massive and comprehensive manner. This program is carried out only for business charities that are engaged in the economy, not yet part of the PWM Lampung's firm instructions, the nature of the solidarity buying movement and the empowerment of UMKM is to appeal to business charities and the community.
Customer Retention Mediates Marketing Communication Effects on Repurchase Tendency among Culinary MSMEs in Bandar Lampung Putri Rahmaini; M. Sholihin; Warsiyah Warsiyah
Finance : International Journal of Management Finance Vol. 3 No. 3 (2026): March
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v3i3.199

Abstract

This study analyzes the influence of marketing communication strategies on the tendency of repurchase through customer retention in culinary MSMEs in Bandar Lampung. An explanatory quantitative approach was used through a cross-cutting survey of 150 customers and analyzed with PLS-SEM using SmartPLS 4 and 10,000 bootstrap subsamples. The results show that marketing communication strategies have a positive and significant effect on customer retention, but their direct influence on repurchase tendencies is not significant. Customer retention has a positive and significant effect on the tendency to repeat purchases and mediates the relationship indirectly-only. The model explains 74.9% variation in customer retention and 77.6% variation in repurchase tendencies. Sensitivity analysis of 114 responses after straight-lining dispensing resulted in consistent hypothetical decisions. The findings confirm that the effectiveness of marketing communication primarily works through the sustainability of customer relationships. Culinary MSMEs need to prioritize relational communication, experience consistency, post-transaction response, and retention programs to increase the tendency to buy back sustainably for local culinary MSME customers.