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This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi Islam Journal of Islamic Economic Scholar Jurnal Dinamika Manajemen
Anniza Citra Prajasari
UIN SUNAN KALIJAGA YOGYAKARTA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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How to Promote Halal Tourism through the Stakeholders? Case of Halal Tourism Market in Indonesia Anniza Citra Prajasari
Jurnal Ilmiah Ekonomi Islam Vol 8, No 1 (2022): JIEI : Vol. 8, No. 1, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i1.4401

Abstract

Inline to accelerate the development of halal tourism in Indonesia, this paper aims to analyze the halal tourism market in Indonesia through the approach of Muslim tourist behavior both in terms of current supply and potential demand. By using a combination method as a research approach, the results of this study are expected to be more contributive in formulating promotion strategies and development of halal tourism throughout Indonesia, especially in D.I. Yogyakarta. This study involved 718 respondents. This research was completed with interviews at the West Nusa Tenggara Province Culture and Tourism Office as a role model in the development of halal tourism. The results of the analysis show that tourists are dominated by the millennial generation and women, where differences in gender and age generations also indicate behavior and needs in traveling. In the end, there are at least seven strategies that can be done to develop halal tourism, such as (1) regulations; (2) acceleration of halal certification; (3) optimization of supporting facilities and infrastructure; (4) cooperation with business actors and travel agents; (5) approaching religious and community leaders; (6) cooperation with airlines; and (7) actively involved in national and international promotion.
Profitability Antecedents of Sharia Life Insurance Companies Alifia Nur Afiifah; Anniza Citra Prajasari
Journal of Islamic Economic Scholar Vol. 3 No. 2 (2022)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2022.3.2.73-92

Abstract

This study aims to determine the effect of internal company factors on the profitability of sharia life insurance companies. The sampling technique used was purposive sampling with the object of research being sharia life insurance companies registered with the Financial Services Authority between 2017-2020. The analysis technique used is multiple linear regression analysis using the Stata 24 application. The results show that partially investment returns have a significant positive effect, and claims have a significant negative effect on profitability. Meanwhile, the premium growth ratio, liquidity and risk based capital are not significant in influencing profitability
Understanding Consumer Switching Intention to Digital Banks: An Empirical Test of Push-Pull-Mooring Framework Anniza Citra Prajasari; Syayyidah Maftuhatul Jannah
Jurnal Dinamika Manajemen Vol. 17 No. 1 (2026): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v17i1.39880

Abstract

This study examines the factors influencing consumers’ switching intention from traditional banking services to digital banks using the Push-Pull-Mooring (PPM) framework. Although the PPM framework is widely used in digital banking research, prior studies remain fragmented in their application and often rely on crosssectional surveys that primarily measure switching intention, limiting a comprehensive understanding of switching determinants. This study analyzes primary data collected through questionnaires from 610 respondents using purposive sampling, with 71% of respondents already using digital banks. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that Pull Factors and Mooring Factors have a significant positive effect on individuals’ intention to adopt digital banks, while Push Factors have no significant effect. These findings suggest that the attractiveness of digital banking services and personal considerations play important roles in encouraging digital bank adoption. Strengthening public literacy, branding, and digital security assurance is recommended to accelerate adoption.
Co-Authors Alifia Nur Afiifah Syayyidah Maftuhatul Jannah